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Success By Design: The Essential Business Reference For Designers Paperback – 4 Dec 2012

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Product Description

About the Author

David Sherwin is an interaction designer and creative director with a depth of expertise in developing compelling solutions for challenging business problems. His first book was Creative Workshop: 80 Challenges to Sharpen Your Design Skills (HOW Books).

David is currently a Principal Designer at frog, a global innovation firm, where he helps to guide the research, strategy and design of novel products and services for some of today's leading companies and nonprofit organizations. He is also a senior lecturer in the BFA in Interaction Design program at California College of the Arts. He has spoken and conducted workshops at events such as SxSW, Interaction 11, HOW Design Live, as well as at several design schools. His writing has appeared in, A List Apart,, HOW and many other periodicals.

He lives in the San Francisco Bay Area with his wife, the poet and writer Mary Paynter Sherwin. In his free time, he maintains the blog ChangeOrder at

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Most Helpful Customer Reviews on (beta) HASH(0x8b3ea834) out of 5 stars 12 reviews
2 of 2 people found the following review helpful
HASH(0x8b4052c4) out of 5 stars Maybe the Best Book on the Design Business 17 Jun. 2013
By R.M.F. - Published on
Format: Paperback
Most design business books tend to skew towards generic advice. This book is the real deal. Nothing but meat and potatoes here. It's practically a handbook for how to be a Creative Director or Account Manager at any design studio (ideally, your own). Some great insights on what to include in design briefs, creative briefs, deliverable briefs, etc.

Highly recommended.
1 of 1 people found the following review helpful
HASH(0x8b4055b8) out of 5 stars Want to level-up as a professional designer? 6 Feb. 2013
By JP - Published on
Format: Paperback
I am so glad this book came my way. As a designer venturing in to freelance, this book has been an incredible resource for knowing what to expect and what is expected of me in professional relationships. 'Success by Design' would be excellent for anyone getting their start in the field or independents and small shop owners who want to take their business to the next level. As designers we love constraints in the creative process and 'SbD' will teach you the value of working with constraints in client relations and deliverables. This book is like a mentor in your pocket; a compendium of career hacks from someone who can set type and draw like a Level 5 boss (the layout and illustrations are delightful).
1 of 1 people found the following review helpful
HASH(0x8b7b8a74) out of 5 stars "Essential Business Reference" is an accurate title 3 Jan. 2013
By Cami - Published on
Format: Paperback
Like David Sherwin's talks, this book is positively LOADED with information you didn't know that you didn't know. If you're considering opening your own design shop, or want to freelance (or anything in between), everything business-wise you need to consider or remember is in this book. And I mean everything. It's not for reading chapter-by-chapter, but as a substantial, and very detailed reference. If only I'd had this information twenty-some-odd years ago.
1 of 1 people found the following review helpful
HASH(0x8b405648) out of 5 stars Valuable information 25 Feb. 2015
By Quentin Smith - Published on
Format: Kindle Edition Verified Purchase
Over the years I have been a freelancer and a part of ad/design agencies, but I was reading the book because I'm trying to grow in my leadership position at an in-house agency. The majority of the information included in this book will work for freelancers, agency designers, and in-house designers. What makes the information so valuable is that it is information that you don't learn in design schools, it's usually learned on the job.
1 of 1 people found the following review helpful
HASH(0x8b405210) out of 5 stars This book provided comprehensive information about the various segments a ... 18 Oct. 2014
By Nancy Scott - Published on
Format: Paperback Verified Purchase
This book provided comprehensive information about the various segments a Graphic Designer might work in. The book also discussed running your own Studio.

I would suggest that anyone wanting to work in the Graphic Design Industry as an employee or freelance read this book. There was a lot of information presented in a logical way in the entire book.
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