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How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site Paperback – 16 Oct 2008

2.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 256 pages
  • Publisher: AMACOM (16 Oct. 2008)
  • Language: English
  • ISBN-10: 081441074X
  • ISBN-13: 978-0814410745
  • Product Dimensions: 18.4 x 1.9 x 23.5 cm
  • Average Customer Review: 2.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 2,228,180 in Books (See Top 100 in Books)
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Review

Butow, Eric & Kathy Taylor. How To Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the Web's #1 Business Networking Site. AMACOM: American Management Assn. Sept. 2008. c.240p. index. ISBN 978-0-8144-1074-5. pap. $19.95. BUS The Web 2.0 innovation LinkedIn (www.lindedin.com) has gained huge popularity as a professional networking tool and is often considered the key to success for businesspeople and job seekers today. In fact, all Fortune 500 companies are already part of this service. Butow (CEO, Butow Communications Group) and Taylor (cofounder, TalentPlanet) show how to use LinkedIn strategically to communicate and to gain competitive advantage. The 12 chapters supply detailed and practical instructions for functions such as registration, profile creation, and the management of contacts, leads, and recommendations. In addition, members are offered guidance about proper business etiquette and for using LinkedIn to its full potential, especially with regard to recruitment, job seeking, and business intelligence. Unfortunately, the many screenshots contained in the text are too small and, therefore, virtually unreadable. Nevertheless, this informative text is well written; because of its value to business and human resources professionals and to individuals developing their careers, it is recommended for all academic and public collections.--Caroline Geck, MLS, MBA, Somerset, NJ --"Library Journal" "this informative text is well written; because of its value to business and human resources professionals and to individuals developing their careers, it is recommended for all academic and public collections." --"Library Journal" "If you are looking to exapnd your network of contacts, seeking a speaker or expert on a topic, searching for a job, or trying to find a qualified candidates for a position, LinkedIn may help you do it better, and this book weill help you use LinkedIn better." --"Online Magazine" "If you are looking to exapnd your network of contacts, seeking a speaker or expert on a topic, searching for a job, or trying to find a qualified candidates for a position, LinkedIn may help you do it better, and this book weill help you use LinkedIn better." --Online Magazine "this informative text is well written; because of its value to business and human resources professionals and to individuals developing their careers, it is recommended for all academic and public collections." --Library Journal

About the Author

Eric Butow (Jackson, CA). Eric is the owner of Butow Communications Group (BCG), a Web design and online marketing firm. Butow began writing books in 2000 when he wrote Master Visually Windows 2000 Server. Since then, Butow has authored or co-authored 14 other books. Those books included several chapters in Que’s Special Edition Using Microsoft Windows Vista and the subsequent Microsoft Windows 7 In-Depth, Addison-Wesley’s User Interface Design for Mere Mortals, and most recently Que’s Blogging to Drive Business.


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on 16 July 2010
Format: Paperback|Verified Purchase
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on 27 February 2009
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Amazon.com: 3.2 out of 5 stars 17 reviews
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4.0 out of 5 starsGreat for a Beginner at Social Networking
on 4 January 2010 - Published on Amazon.com
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4.0 out of 5 starsHelpful how-tos on linking up with your network
on 27 February 2009 - Published on Amazon.com
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5 people found this helpful.
3.0 out of 5 starsBuy New Glasses Before Reading This Book
on 15 October 2008 - Published on Amazon.com
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