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Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know: Influence and Marketing Secrets They Don't Want You to Know Hardcover – 20 May 2008

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 224 pages
  • Publisher: John Wiley & Sons; Har/Cdr edition (20 May 2008)
  • Language: English
  • ISBN-10: 0470243368
  • ISBN-13: 978-0470243367
  • Product Dimensions: 14.5 x 2.5 x 21.8 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 1,100,206 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

Every day you make purchasing decisions based on unconscious beliefs and biases you don′t even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you′re immune, but you can′t choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that′s a fact. But how?

If you′re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step–by–step detail the exact techniques people use to secretly persuade and influence you. Now it′s your turn. In no time, you′ll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action.

In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want—effectively, profitably, and even ethically.

And these techniques aren′t just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes.

Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world′s best marketers. Once you′ve opened your eyes, you′ll never see marketing the same way again.

From the Back Cover

Praise for Subliminal Persuasion

"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
—Chet Holmes, author of The Ultimate Sales Machine

"I love this book—Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
—Joel Bauer, author of How to Persuade People Who Don′t Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers

"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren′t intellectually squeamish or intimidated by being brutally effective."
—Ben Mack, author of Think Two Products Ahead

"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn′t share this information with the rest of the world, so I would be the only one with access to it!"

–Michael Lovitch, CEO,

"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
—Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich

"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they′ve been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
—Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths

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Top customer reviews

31 August 2013
Format: Hardcover|Verified Purchase
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Most helpful customer reviews on 3.9 out of 5 stars 40 reviews
jesse wroblewski
3.0 out of 5 starsNot really blowing the roof off the subliminal marketing game ...
17 December 2017 - Published on
Format: Hardcover|Verified Purchase
Rachna D. Jain
5.0 out of 5 starsSubtle But Effective
7 June 2008 - Published on
Format: Hardcover|Verified Purchase
One person found this helpful.
Capt. Dye
5.0 out of 5 starsGreat book to read
16 January 2014 - Published on
Format: Hardcover|Verified Purchase
One person found this helpful.
April Braswell
5.0 out of 5 starsDeceptively Powerful Persuasion Handbook
21 October 2008 - Published on
Format: Hardcover|Verified Purchase
4 people found this helpful.
Dan Osso CHT
4.0 out of 5 starsThe Power of Words
17 December 2008 - Published on
Format: Hardcover|Verified Purchase
2 people found this helpful.

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