Subliminal: The New Unconscious and What it Teaches Us Paperback – 2 Jan 2014
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you (Guardian)
Leonard Mlodinow never fails to make science both accessible and entertaining (Stephen Hawking, author of A Brief History of Time)
With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior (Daniel J. Simons, co-author of The Invisible Gorilla: How Our Intuitions Deceive Us)
Mlodinow has written an engaging and insightful ... [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way (Joseph T. Hallinan, author of Why We Make Mistakes)
Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness (David Eagleman, Author of Incognito: The Secret Lives of the Brain)
About the Author
Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include War of the Worldviews (with Deepak Chopra); the two national best sellers The Grand Design (with Stephen Hawking) and The Drunkard's Walk (a New York Times Notable Book and short-listed for the Royal Society Prize for Science Books). He also wrote for the television series MacGyver and Star Trek: The Next Generation.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
Most people, I imagine, are familiar with the idea that our conscious awareness uses only a relatively small amount of our brain's processing power: the majority is taken up by our unconscious, which busies itself with the myriad affairs and processes necessary to keep us up and running while our conscious mind struggles to cope with the 7+/-2 bits of sensory data that supposedly represents the limits of its capacity. However, while this faithful slave is relieving us of the burden of having to remember to breathe, filter our blood, maintain our core body temperature and so on as well as filtering out the million bits of sensory stimuli with which we are bombarded every second, it is also picking up little tidbits of information that we do, unwittingly, make use of in our dealings with the world and one another and which influence our behaviour in very surprising ways and, to a large extent, make us the people we are.
For anyone interested in the field of human behaviour, or anyone else who is simply curious to learn what might make them tick, this will be an entertaining and informative read.
He says 'we perceive, we remember our experiences; we make judgements, we act - and in all of those endeavours we are influenced by factors we aren't aware of.' The book presents us with information that is convincing - often we think we are making a rational conscious decision, but it may well be influenced by factors we're not aware of - one example he gives is that whether French or German music is playing in the supermarket was shown to influence people's buying choices, though they were mostly unaware of that.
I thought Mlodinow's chapter headings and subtitles give a good overview of the book, so I've reproduced them here:
1 The New Unconscious
the hidden role of our subliminal selves...what it means when you don't call your mother
2 Senses Plus Mind equals Reality
The two tier system of the brain...how you can see something without knowing it
3 Remembering and Forgetting
How the brain builds memories...Read more ›
Mlodinov's new book really does do the business, not only of looking at the whole unconscious thing ~ I became so aware of so much about myself in devouring this book ~ but his playful interaction with his readers; there are so many actual reading "games" or experiments that you, as reader, can undertake and in doing so contribute to his hypotheses.
For this reviewer, having reached a certain age when memory is both a challenge and an adventure the chapter on Remembering and Forgetting was both encouraging and dispiriting. False memory has become both a personal and a collective reality for us living in the 21st century when we are bombarded with so much information that differentiation becomes a mythical labyrinth. Mr Mlodinov is so supportingly encouraging that I felt my own personal doubts evaporate as he records the various test results on everyday folk and the fabric of their memories both real and imagined.
This is a book to enjoy slowly and leisurely and certainly one I will return to even if it is just tocheck whether what I remember was really said or imagined
Most Recent Customer Reviews
Allow me to ask you a question – and please be honest when you give the answer to yourself:
Are you aware of what is going on around you day to day, and do you make rational... Read more
Really interesting read. Tells you a lot about things you most likely have no idea about. Would recommend.Published 5 months ago by Siobhan
LM writes really well, making what could be a rather dry subject entertaining and accessible. The book describes interesting recent psychology experiments and what they reveal. Read morePublished 7 months ago by Alcemeg
I love this book. Read it from cover to cover and will soon be reading it again. It is based on scientific studies but the author makes the subject entertaining and easy for the... Read morePublished 14 months ago by RedRabbit