Studying Radio (Studying the Media Series) Paperback – 27 Mar 2000
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
... masterly study of the structure, practices and prospects of contemporary sound broadcasting. (Andrew Crisell, University of Sunderland, UK)
Top customer reviews
The book covers basics, such as radio history (Public Service, Commercial and Community broadcasting), formatting, targetting etc. - stuff that you can pick up in any reasonable media studies text. Where Barnard really comes into his own is when he concentrates on specialist programming, and alternative broadcasting. He looks at XFM and Talk Radio, perhaps the two most innovative stations on the radio (although the latter is all down to the greatest broadcaster I have ever heard - Tommy Boyd) in great detail. Addtionally, chapters on branding and marketing, and notably his future predictions for the radio are excellently written and interesting. As a student of radio myself, I found this text a very useful resource for essays and my dissertation.
I would recommend this book highly to media studies students, but particularly those specialising in radio. Stephen Barnard really is a well informed, interesting writer.
Look for similar items by category
- Books > Music, Stage & Screen > Performing Arts
- Books > Music, Stage & Screen > Radio
- Books > Science & Nature > Biological Sciences > Botany & Plant Sciences
- Books > Science & Nature > Engineering & Technology > Education > Higher Education
- Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Telephone & Wireless Technology
- Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media & Communication Industries > Radio