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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition Paperback – 11 May 1994

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 400 pages
  • Publisher: Pearson; 2 edition (11 May 1994)
  • Language: English
  • ISBN-10: 0136690602
  • ISBN-13: 978-0136690603
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 1,300,897 in Books (See Top 100 in Books)
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Product description

From the Back Cover

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group

--This text refers to an out of print or unavailable edition of this title.


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TOP 500 REVIEWER
3 June 2015
Format: Paperback
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20 July 1999
Format: Hardcover
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Amazon.com: 4.0 out of 5 stars 25 reviews
Amazon Customer
3.0 out of 5 starsThree Stars
9 September 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
JGP
5.0 out of 5 starsexcellent book. Great condition and
18 January 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
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5.0 out of 5 starsFive Stars
29 January 2016 - Published on Amazon.com
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Bernice
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3 February 2013 - Published on Amazon.com
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S. Miner
5.0 out of 5 starsRight on target
29 March 2006 - Published on Amazon.com
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3 people found this helpful.

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