• RRP: £35.00
  • You Save: £5.75 (16%)
FREE Delivery in the UK.
Only 10 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Strategic Reframing: The ... has been added to your Basket

Dispatch to:
To see addresses, please
Please enter a valid UK postcode.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Strategic Reframing: The Oxford Scenario Planning Approach Hardcover – 24 Mar 2016

5.0 out of 5 stars 3 customer reviews

See all 5 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£26.41 £29.30
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£29.25 FREE Delivery in the UK. Only 10 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Frequently bought together

  • Strategic Reframing: The Oxford Scenario Planning Approach
  • +
  • The Essence of Scenarios: Learning from the Shell Experience
  • +
  • Scenario Planning: A Field Guide to the Future
Total price: £74.14
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Product details

  • Hardcover: 288 pages
  • Publisher: OUP Oxford (24 Mar. 2016)
  • Language: English
  • ISBN-10: 0198745699
  • ISBN-13: 978-0198745693
  • Product Dimensions: 23.9 x 2.3 x 16 cm
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 45,791 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


I applaud your efforts to put scenario planning on a solid academic footing; the lack of such intellectual grounding is a notable weakness in this fine art drawn which is mostly drawn from practice. (Paul J.H. Schoemaker is an entrepreneur, researcher and speaker who was a Professor at the University of Chicago and the Wharton School for many years)

Richard Normann would be proud to see how his ideas concerning scenario planning have been developed and adapted to present conditions. In turbulent times, reframing is a necessity, and fixed framing a threat. The future is a useful fiction indeed, and the authors show convincingly how to make use of it in knowledgeable management. This book encourages reflection and experimentation, and will interest theoreticians as well as practitioners. (Barbara Czarniawska, Professor of Management Studies, University of Gothenburg.)

Scenario planning unlocks dynamic ways of thinking and forces strategists to confront and plan for the unanticipated twists and turns of the future. Turbulence, uncertainty, and ambiguity in our world are growing both in terms of amplitude and velocity. Rafael Ramírez & Angela Wilkinson lay out a usable and rigorous, structured toolbox to help chart a way forward in these conditions. (David Levin, President and CEO of McGraw-Hill Education)

In a post- 9/11/financial crisis/geopolitically turbulent world, scenario planning has become more central than ever to the development and execution of successful corporate strategy. Strategic Reframing is the how to guide to effective use of scenario planning. I heartily recommend this compelling benchmark to anyone interested in seizing competitive advantage in an era of chronic volatility and ever-more rapid change. (Paul A. Laudicina, Chairman, Global Business Policy Council; Partner and Chairman Emeritus, A.T. Kearney)

Undoubtedly it is certain to become a well-thumbed fixture on the bookshelves of serious scenario planners and foresight practitioners. (John P Sykes, Green Fields Research)

About the Author

Rafael Ramirez is Director of the Oxford Scenarios Programme and has pioneered work in organizational aesthetics; the interactive design of strategy; and how scenarios work. He was Visiting Professor of Scenarios and Corporate Strategy at Shell International 2000-2003 and Chairman of the World Economic Forum's Global Agenda Council of Strategic Foresight. Rafael holds a PhD from the Wharton School, speaks Spanish, English and French fluently, has lived in five countries, and has worked on scenarios and futures work in some 30 countries since 1980. Angela Wilkinson has contributed to over 100 futures studies and has directed several international multi-stakeholder scenario planning and foresight initiatives. She has over 30 years of analytical, managerial and consultancy experience, including board-level responsibility, honed in a wide range of organisations and international bodies, spanning the public and private sector. She is a member of the WEF's Global Strategic Foresight Community. Angela was Director of Futures Programmes, Smith School of Enterprise and Environment, and Director of Futures Research, James Martin Institute, University of Oxford. She spent nearly a decade in Shell's global scenario team. She has a Ph.D in Physics.

What other items do customers buy after viewing this item?

Customer reviews

5.0 out of 5 stars
Share your thoughts with other customers
See all 3 customer reviews

Top customer reviews

on 29 March 2016
Format: Hardcover
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on 28 October 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 10 June 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 2 reviews
3 people found this helpful.
5.0 out of 5 starsThe route to deep scenarios learning
on 28 October 2016 - Published on Amazon.com
Format: Hardcover
One person found this helpful.
5.0 out of 5 starsA new perspective on the scenario environment with their TUNA ...
on 16 July 2016 - Published on Amazon.com
Verified Purchase
Pages with related products. See and discover other items: waterproof map case

Where's My Stuff?

Delivery and Returns

Need Help?