on 21 July 2013
Firstly, I should put my hand up and say that I know Anne Gregory but would have done the same review even if I didn't!
PR, internal comms and the practice of communication generally is maturing and so are its practitioners (!). Seriously though, as practitioners become more technically competent particularly through the study of qualifications in communication disciplines, the next step is knowing how to use that knowledge to really make a difference to the organisation. This is where being an effective leader comes in. Leadership isn't just about leading your own PR or communication team but being able to guide the organisation by having a voice that is listened to.
In this book Anne and her co-author Paul talk about the responsibilities of communication leaders. They list these as: planner, catalyst, expert technician, internal educator and consultant. The book outlines the roles and how to make a success of them.
As you would expect from Anne and Paul, this book is based not only on their own experience but has a firm academic underpinning. Having said that, the language is clear and no nonsense. It is highly practical. As someone who teaches across the PR disciplines I can see this book being just as useful to someone studying the topic as to someone who finds his or herself in a leadership position - or aspiring to one.
To me, this book captures what it is that turns someone with good technical communication skills into a valued leader of communication.
In a word (or two)....buy, read, get promoted!