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Strategic Marketing Management Paperback – 1 Jul 2008
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One of my favorite professors at Northwestern, Alexander Chernev knows how to cut through the clutter and present a crisp, clear analysis of business problems - and takes you through the journey while doing so. Trust me - if you appreciate the insights of Keniche Ohmae, you'll love Dr. Chernev.
Although this should be required reading for any manager, MBA student or business consultant, anyone interested in business strategy will find value in this wonderful resource.
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