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Strategic Marketing Management Paperback – 1 Jul 2008


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Paperback, 1 Jul 2008
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Amazon.com: 5.0 out of 5 stars 2 reviews
2 of 3 people found the following review helpful
5.0 out of 5 stars Excellent strategic resource 10 Sept. 2008
By Jorgen Hesselberg - Published on Amazon.com
This is the third edition of one of the definitive resources on strategic marketing management. What makes this book so much more than a source for marketing strategy is its innovative framework which helps the reader effectively break down any business situation into manageable parts and facilitate an effective strategic response.

One of my favorite professors at Northwestern, Alexander Chernev knows how to cut through the clutter and present a crisp, clear analysis of business problems - and takes you through the journey while doing so. Trust me - if you appreciate the insights of Keniche Ohmae, you'll love Dr. Chernev.

Although this should be required reading for any manager, MBA student or business consultant, anyone interested in business strategy will find value in this wonderful resource.
5.0 out of 5 stars *The* definitive book on strategy + marketing 24 April 2010
By Obviously - Published on Amazon.com
This is a classic. After having read numerous business and text books, I was still looking for something strategic, yet practically applicable. Prof. Chernev who has a PhD in Psychology + a PhD in Business has come out with a classic that is elegant, easy to read and most important ... practical to apply. I would strongly recommend this book for Strategic Marketing Management. Dont hesitate about the price, you are getting what you pay for. Top notch quality from one of the world's leading B-schools, Kellogg School of Management.
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