Buy Used
£0.02
+ £2.79 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: Ships from the UK. Former Library books. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Strategic Marketing: Creating Competitive Advantage Paperback – 27 Apr 2006

4.1 out of 5 stars 11 customer reviews

See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback, 27 Apr 2006
£8.00 £0.02

There is a newer edition of this item:

click to open popover


Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale from 99p. Learn more

Product details

  • Paperback: 560 pages
  • Publisher: OUP Oxford (27 April 2006)
  • Language: English
  • ISBN-10: 0199273987
  • ISBN-13: 978-0199273980
  • Product Dimensions: 24.4 x 2.5 x 18.8 cm
  • Average Customer Review: 4.1 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: 817,503 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Review

This is one of the best written and most lively books on Strategic Marketing. Logical, concise, and to the point; it stretches students to think - which is refreshing. (Mike Flynn, University of Gloucestershire Business School)

The authors integrate classic literature alongside the more contemporary and cutting-edge debates in marketing strategy, illustrated with a great range of examples and case-studies. A well researched text that is written in such a way to be accessible to both undergraduate and taught postgraduate students. (Jonathan Elms, University of Stirling) --This text refers to an alternate Paperback edition.

About the Author

Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.


Customer reviews

Top customer reviews

18 October 2015
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
9 November 2013
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
4 August 2015
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
1 December 2013
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
6 November 2011
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
20 January 2016
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
21 September 2015
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
13 August 2014
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse

Would you like to see more reviews about this item?

Where's My Stuff?

Delivery and Returns

Need Help?