FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Strategic Marketing Commu... has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by the book house
Condition: Used: Very Good
Comment: This item will be picked, packed and shipped by Amazon and is eligible for free delivery within the UK
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Strategic Marketing Communications: New Ways To Build And Integrate Communications Paperback – 28 Aug 1999

5.0 out of 5 stars 2 customer reviews

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£29.95
£9.00 £0.28
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£29.95 FREE Delivery in the UK. In stock. Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover


Frequently bought together

  • Strategic Marketing Communications: New Ways To Build And Integrate Communications
  • +
  • SOSTAC(r) Guide To Your Perfect Digital Marketing PLan: save time save money with a crystal clear plan: Volume 3
Total price: £43.94
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 320 pages
  • Publisher: Kogan Page; 2 edition (28 Aug. 1999)
  • Language: English
  • ISBN-10: 0749429186
  • ISBN-13: 978-0749429188
  • Product Dimensions: 15.3 x 2.3 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 1,301,027 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Amazon Review

In a promotional tie-in for Mountain Dew, soft drink giant Pepsi gave away pagers. All you needed to do was collect 10 ring pulls, send them off with US$20 and you would get your Pepsi branded 90s essential. How this story illustrates marketing communications at its best is that Pepsi then used those pagers to send weekly offers to all their customers. This is one of the many case studies and examples that make Strategic Marketing Communications such an informative and entertaining read. It takes students through the whole process of how to develop effective and integrated marketing strategies using the SOSTAC (situation, strategy, tactics, action and control) planning system. Covering both internal and external communications it stresses the importance of communicating your company message to your staff and your customers, making sure that you send the same message in every advert, memo, service and product that you produce.

What you get from this book is a better understanding of the whole marketing process and everything you need to generate your own marketing mission. Each chapter finishes with discussion topics which serve as a summary and you also get a floppy disk of pro-forma worksheets to help you put the SOSTAC system into practice. Although it is specifically designed to cover the Chartered Institute of Marketing diploma subject, Marketing Communications, this book is an invaluable tool for any new marketer and is a good introduction for anyone who finds marketing suddenly part of their remit. --Kristen Bowditch

About the Author

Smith is managing director of the Multimedia Marketing Consortium.


Customer reviews

5.0 out of 5 stars
5 star
2
4 star
0
3 star
0
2 star
0
1 star
0
Share your thoughts with other customers
See all 2 customer reviews

Top customer reviews

on 21 January 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 10 November 2011
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Where's My Stuff?

Delivery and Returns

Need Help?