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Comment: Expedited shipping available on this book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Strategic Management Paperback – 22 Mar 2010

4.8 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 802 pages
  • Publisher: CENGAGE Lrng Business Press; Sixth edition (22 Mar. 2010)
  • Language: English
  • ISBN-10: 1408018071
  • ISBN-13: 978-1408018071
  • Product Dimensions: 3.2 x 20.3 x 26.7 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 537,796 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

Product description

Review

Part 1: Understanding strategy and strategic management 1 Introducing strategy and strategic management Part 2: Strategic positioning 2 Strategic thinking, environmental analysis, synergy and strategic positioning 3 Resource-led strategy 4 The dynamics of competition 5 Introducing culture and values Part 3: Strategic analysis and choice 6 Strategic purpose 7 Strategic success 8 An introduction to strategy creation and planning 9 Strategic leadership, entrepreneurship and intrapreneurship 10 Strategic alternatives, strategy evaluation and strategy selection Part 4: Issues in strategic growth 11 Strategic growth 12 International strategy 13 Failure, consolidation and recovery strategies Part 5: Strategic management 14 Strategy implementation 15 Leading change 16 Managing strategy in the organization 17 Final thoughts: the purpose of strategy

Customer reviews

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Format: Paperback Verified Purchase
Useful for research
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Format: Paperback Verified Purchase
Exceptionally thorough and comprehensive textbook on Business Strategy, written by experts in the field. Very clear layout, excellent and relevant case studies (essential for modern Web-obsessed students who finds theory difficult to understand), very detailed. I bought it after previewing some sample sections on the Amazon website, which re-assured me of its relevance before I purchased it.
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Format: Paperback Verified Purchase
I could not fault the condition of this book. It was half the price of one I could purchase from bookshop and could not have been any better. It is exactly what I needed for my module.

I would be more than happy to use this seller again.
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