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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition Paperback – 29 Mar 2002

5.0 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 457 pages
  • Publisher: Pearson; US ed edition (29 Mar. 2002)
  • Language: English
  • ISBN-10: 0130888524
  • ISBN-13: 978-0130888525
  • Product Dimensions: 20.3 x 2.8 x 25.1 cm
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 836,433 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

Product description

Synopsis

For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses. This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.

From the Back Cover

BASIC APPROACH

  • This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application.
  • Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process.
FEATURES/BENEFITS
  • Consistent format for each technique―description, background, rationale and implications, advantages, limitations, process, related tools.
  • Coverage of "classic" as well as more popular contemporary techniques.
  • FAROUT©―A unique evaluation process for each model identifying ease of, use and practicality.
  • Designed to be frequently used as a handy comparison and reference source.
  • Examinations and applications of techniques used in real organizations.

      Please see the Prentice Hall Custom Business Web site for the largest
      educational database available for the Strategy course.

      www.prenhall.com/custombusiness

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      Top customer reviews

      14 December 2002
      Format: Paperback|Verified Purchase
      7 people found this helpful
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      17 August 2017
      Format: Paperback|Verified Purchase
      28 June 2007
      Format: Paperback
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      Most helpful customer reviews on Amazon.com

      Amazon.com: 3.5 out of 5 stars 14 reviews
      Alberto Porrero Lichtle
      5.0 out of 5 starsVery Good Book
      14 April 2014 - Published on Amazon.com
      Format: Paperback|Verified Purchase
      2 people found this helpful.
      Alay
      5.0 out of 5 starsVery good reference guide
      5 July 2011 - Published on Amazon.com
      Format: Paperback|Verified Purchase
      One person found this helpful.
      Ross M.
      4.0 out of 5 starsA textbook that is also practical for applicaion
      13 February 2008 - Published on Amazon.com
      Format: Paperback|Verified Purchase
      3 people found this helpful.
      gymbeaux
      2.0 out of 5 starsCan't get past the print quality
      21 October 2009 - Published on Amazon.com
      Format: Paperback|Verified Purchase
      One person found this helpful.
      Kumar Satrughana
      1.0 out of 5 starsPAthetic quality of the book
      16 November 2010 - Published on Amazon.com
      Format: Paperback|Verified Purchase

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