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Strategic Brand Management: Building, Measuring, and Managing Brand Equality Hardcover – 13 Jun 2007

3.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 720 pages
  • Publisher: Prentice Hall; 3 edition (13 Jun. 2007)
  • Language: English
  • ISBN-10: 0131888595
  • ISBN-13: 978-0131888593
  • Product Dimensions: 20.8 x 2.8 x 25.7 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,229,405 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Customer Reviews

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Top Customer Reviews

Format: Paperback
The most gripping book!!! Interesting, with real, very unseful examples, as well as clear explanation of the theory. Might be in big advantage for those willing to study marketing.
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Format: Paperback
The book was a cheap, home made very low quality black & white imitation of the original book. Pictures, graphs barely seen, the book even has a bad smell. Waste of money! Shame.. Don't buy it!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.6 out of 5 stars 13 reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars Does the job 22 Oct. 2011
By Simon S. Colley - Published on Amazon.com
Format: Hardcover Verified Purchase
I purchased this as a required textbook for a Strategic Marketing course. In that regards it's perfect in that I have assigned readings from it, each week. It is not at all inspiring, dry in places, and some of the examples could be updated. For instance, their example regarding Apple is a great description of the company's brand associations and positioning of 10 years ago (the book still refers to them as Apple Computer) and makes no mention of any of the brand development that firm has undergone since. That said, it get's the concepts across, but I think if it hadn't been written a as a college textbook (in accocordance with a textbook publisher's business model) the information could have been transferred more effectively and inspiringly - in probably half to two thirds of the pages. I think the idea is if it weighs more, it must be worth more.

As I said, it does the job. The writing is easy to understand. I'm learning things from it. I will not be keeping it past the end of semester.

Through Amazon, I purchased it for half the price it was selling for at the University Co-op.
2 of 2 people found the following review helpful
4.0 out of 5 stars Good Book for Branding 17 Feb. 2010
By Chris Rafa - Published on Amazon.com
Format: Hardcover Verified Purchase
I recommend this book if you want to learn about branding. It is easy to read and uses great real world examples to explain more complex concepts.
4.0 out of 5 stars Loved them. 24 Dec. 2014
By Namaste - Published on Amazon.com
Format: Hardcover Verified Purchase
Required reading for me, but overall I found the text to be well written and kept my interest level. I actually looked forward to the vast amounts of reading required because it was interesting stuff. The end of chapter case studies sealed the deal. Loved them.
5.0 out of 5 stars Great Book! 4 July 2016
By Ryan Walters - Published on Amazon.com
Format: Hardcover Verified Purchase
This textbook worked very well for class. There were no pages missing and it helped me to a good grade. I recommend this textbook to anyone taking this course, or just looking to learn more.
5.0 out of 5 stars It's a text book but very easy to read for anyone looking to develop their brand ... 10 Aug. 2015
By Tweeter00801 - Published on Amazon.com
Format: Hardcover Verified Purchase
This is the bed text book I've read to understand the concept of brands and brand management. It's a text book but very easy to read for anyone looking to develop their brand internally.
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