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Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees Paperback – 3 Nov 2013


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Product details

  • Paperback: 232 pages
  • Publisher: Kogan Page; 1 edition (3 Nov. 2013)
  • Language: English
  • ISBN-10: 0749470135
  • ISBN-13: 978-0749470135
  • Product Dimensions: 15.7 x 1.4 x 23.5 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,628,127 in Books (See Top 100 in Books)
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Product description

Review

"Bursting with ideas and strategies...Strategic Brand Engagement really gets into the nitty gritty of how the minds of your employees work" (PR Week)

"An admirable, well-structured book that contains lots of useful arguments, definitions, stats and case studies. If you want a comprehensive 'How to' manual for employee engagement, this is it." (B2B Marketing)

"The focus on strategy and the offering of a framework makes (this book) more useful than many business books on the market... a well-written and practical guide on a timely topic." (HR Magazine)

"His (John Fisher's) book makes an excellent primer for anyone seeking to understand...the new process of brand creation and delivery." (Enterprise Engagement Alliance Blog, USA)

"All organizations today are rightly obsessed with how to generate engagement, and John Fisher's strategic review of how to go about it in a practical way is a very good guide for executive action. A well-written, evidence-based and highly useful book." (Adrian Furnham, Professor of Psychology, University College of London)

Book Description

The first book to provide a strategic model for simultaneously developing brand and employee engagement.

Enables HR to align more strategically with the overall organizational strategy.

Demonstrates how to implement and measure an integrated HR and corporate brand strategy with an easy to follow framework.

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