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Straight and Level: Practical Airline Economics Paperback – 28 Sep 2008
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'Straight and Level tells us where the industry is at, and then it goes into the "nuts and bolts". The book is practical and extremely useful for anyone wanting to understand where the industry is and why - and where it could go. A real contribution to the airline industry!' Rodger Robertson, UNSW Aviation, Australia 'Straight and Level: Practical Airline Economics goes beyond being a textbook to being a clear-cut industry manual with relevant and up-to-date examples, allowing readers to understand in real-time the framework of a complex and unique industry. For students at all levels, this book will become a foundation of knowledge and a trusted resource, and one which will never gather dust!' Bryson P. Monteleone, Tailwind Capital, Arlington, Virginia, USA
About the Author
Steve Holloway is a former investment banker who has worked as an independent consultant since the early 1990s. He was educated at the London School of Economics, the University of Southern California, and Cranfield. As well as vocational qualifications in the financial services and travel industries, Steve holds advanced degrees in systems management and air transport management.
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In terms of the content of the book itself, I have found it to be the most engaging book on the subject I've come across in a very long time. I'm an academic and have published a few articles in the area of air transport economics. Prior to reading this book, I was fairly familiar with the academic economics perspective on air transport, but this book exposed me to a much different and in many respects more applied perspective, that of a strategic and management perspective. The book is extremely well-written and contains a wealth of real world examples drawn from the author's background in investment banking and aviation consulting.