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The Story Factor (2nd Revised Edition): Inspiration, Influence and Persuasion Through the Art of Storytelling Paperback – 4 Apr 2006

4.0 out of 5 stars 12 customer reviews

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Frequently Bought Together

  • The Story Factor (2nd Revised Edition): Inspiration, Influence and Persuasion Through the Art of Storytelling
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  • The Storytelling Animal: How Stories Make Us Human
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  • TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks
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Product details

  • Paperback: 320 pages
  • Publisher: Basic Books; 2Rev Ed edition (4 April 2006)
  • Language: English
  • ISBN-10: 0465078079
  • ISBN-13: 978-0465078073
  • Product Dimensions: 13.7 x 1.9 x 21.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 297,629 in Books (See Top 100 in Books)

Product Description

About the Author

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.


Customer Reviews

Top Customer Reviews

Format: Paperback
I was really inspired to learn more about power of (organizational) storytelling after reading a few well written articles in Harvard Business Review. However, biggest chunk of this book is spent on explaining benefits of storytelling even though anyone can very quickly understand these.

Books fails to give practical hints on HOW to craft an authentic story, where to start your search, how to create your personal "story bank"...

My biggest disappointment is that the book doesn't contain exciting stories in order to transfer a message?!

I would recommend "Storytelling" by Klaus Fog, really well written and full of advice coming from an experienced storytelling consultant.
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Format: Paperback
Annette Simmons is thoroughly convincing in her assertion that the best way to influence and inspire others is to tell stories. Unfortunately, she is a bit heavy-handed on the "why" of storytelling, which she explains in depth in every chapter, and a shade light regarding "how" to accomplish her lofty goals. Simmons explains that telling people an engaging story is far more persuasive than reciting facts and figures, or showing a PowerPoint presentation. To illustrate her position, Simmons uses good stories and parables as examples. She describes the six categories of stories you can use to connect with and influence people, and she offers suggestions on how to become a prolific, entertaining storyteller. This is not a typical "how-to" book with lists of things to do, but it is instructive and useful. We recommend it to anyone who is interested in the art of persuasion or who loves a good yarn.
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Format: Paperback
At about 6.00 o'clock on Monday morning July. 19, 1987, a ragged, fatigued middle aged man of 42 collapsed near Victoria Station. CCTV footage captured intermittent crowds shuffling past the dying man, no doubt assuming him to be a morning drunk. He lays there alone for a short time, dazed and in agony, doubled up with abdominal pains.

Later that day police release a statement to the public -

"Officers are investigating the identity and circumstances surrounding the death which is assumed to have been alcohol related."

The facts, however, suggest otherwise. When eventually discovered by a policeman, the man's ears, nose and lips were sky-blue frozen. During the hottest spell in England for 75 years, this was no ordinary morning drunk.

Story has an effect on people that is nigh on impossible to put a finger on. When done right, it's simply spellbounding. Story is the compilation of countless ingredients, but separate them, and any trace of story disappears. Author of The Story Factor, Annette Simmons, conveys this point with a great analogy -

"It's like cutting the kitten in half to see why it is cute."

So what are the elusive elements that create a good story? What's the psychology behind storytelling? Is story telling reserved only for those bleeding charisma and with a gift for the gab?

As well as answering these questions, this is a book that sets out to put the facts straight. Facts, however, are boring. Story is the medium of choice here. So open the door to your imagination and leave your pie charts in the conference room.

Annette Simmons evangelizes the art of storytelling, and has almost single handedly pioneered this form of influence throughout the world of business.
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Format: Paperback
Annette Simmons lists six types of stories which we all should carry around with us. These stories helps us communicate who we are to the world and can be used in relationships, jobs, friendships etc.

Stories reveals who you are much better than just stating facts. Stories puts us through an emotional roller coaster and allows us to experience things without being present. Why do you think movies are so addictive..? We all crave to feel alive inside.

So if you really want to connect with people, use stories!

As Annette mentions in the book a story " helps them(other people) see what you want them to see about you".

If you wish to become a better communicator and share your story/stories with the world this is definitely a great read.

The author tells us why stories are so essential as a tool for influencing and teaching, why stories are superior to blunts facts, give examples of storytellers to study etc.

Just think about it..

How many world leading figures are not great storytellers? How many ancients and sacred book which people have followed for thousands of years are not filled with stories?

Perhaps you to should master the art of good storytelling ; )

I once read that instead of reading 500 good books you should re-read 50 great books 10 times each. "The Story Factor" is most definitely one of my 50.

In a world where the best story wins, let's enter the race with our track shoes on!
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Format: Paperback Verified Purchase
It is, in some ways a horrific book. Certainly one of the worst self-help books I've seen published.

It's a mass of disjointed notes on her feelings and thoughts about story telling.

If you consider buying, I suggest you only read Chapters 1,2,3, 8, and 11. Those several thousand words are where she gives unique value. They convincingly explain why story telling is a better way of influence.

Overall I am left feeling cheated. I feel they may have artificially padded the word count just to make more money on the item price.

Vast sections of the book are completely worthless. For example, have you ever paid to read insights like these?

Section Heading: Truly Evil
Main point of section: no one is truly evil.

Section Heading: Hypnosis, Trance and Story
Main point: A good story induces a trance like state. No practical information, just her opinion that a good story induces a trance like state. Honestly.

Section: No Guarantees
Main point of section: There are no guarantees that you'll successfully influence. Well I'll be damned.

<sigh>, it's astounding how many 'non-helpful' sections there are like this. Just a blob of preaching, disconnected to any advice on achieving a goal. It really is a terrible self help book, sorry.

I feel she didn't research or define her reader, their experience level and what they are looking for. She didn't determine a goal for her reader. She didn't try to help her reader reach a particular goal through this book.

If she did this, and I greatly doubt it, it really doesn't show.

The sections Truly Evil/No Guarantees were surely aimed at someone learning to debate at age 12?
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