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Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior Paperback – 1 May 2012


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About the Author

For 33 years, Steven Heller was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He was the recipient of the Smithsonian Cooper-Hewitt, National Design Museum's 2011 Design Mind Award. He writes frequently for Metropolis and other design magazines, and is author, co-author, and editor of over 100 books on design and popular culture. He also writes The Daily Heller blog (http://imprint.printmag.com/daily-heller). He lives in New York City. Visit him online at http://www.hellerbooks.com.



Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser.


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Amazon.com: HASH(0x937cd2f4) out of 5 stars 3 reviews
7 of 7 people found the following review helpful
HASH(0x936f7144) out of 5 stars Don't bother, it's not really about how type and design influence behavior 21 Aug. 2013
By llw studio - Published on Amazon.com
Format: Paperback Verified Purchase
Just picked this up from the mailbox today. Meh. Not worth the money (If I had looked at this in a bookstore, I would have put it down after 20 seconds and walked away). The title is a complete cheat, there is no analysis of how behavior is influenced. Quite a lot of the samples are not in english, although the book is in english. So you can't really interpret those messages, part of what makes type work is READING it. A lot of the images seem like student exercises. It's going back today.
HASH(0x94233cd8) out of 5 stars Five Stars 9 May 2016
By Mass Marin - Published on Amazon.com
Format: Paperback Verified Purchase
love it
0 of 4 people found the following review helpful
HASH(0x94233bdc) out of 5 stars Five Stars 4 Oct. 2014
By Terry Davis - Published on Amazon.com
Format: Paperback
School book
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