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Status Update: Celebrity, Publicity, and Branding in the Social Media Age by [Marwick, Alice E.]
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Status Update: Celebrity, Publicity, and Branding in the Social Media Age Kindle Edition

4.0 out of 5 stars 1 customer review

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Length: 369 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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""Status Update" is a deft and graceful guide to the topsy-turvy digital world of free labor, self-branding and micro-celebrity. If you're still wondering why you sent that last Tweet--and whether it will really help you get a job, a reputation, or a new kind of life--read this book."--Fred Turner, author of "From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism"--Fred Turner (07/24/2013)

"[I]n a book that poses important questions for the technology sector, Marwick makes a compelling case that the rhetoric does not always match the reality, particularly when it comes to social media."--Ravi Mattu, "The Financial Times"--Ravi Mattu"Financial Times" (01/16/2014)

"Engaging, well-researched and interdisciplinary, Alice Marwick's keen-eyed analysis. . . is a must-read for anyone interested in the culture of the tech world and in the techniques of status-building in contemporary digital society. Marwick's critical, readable approach offers a balanced and cautious analysis, and she poses important questions about a world in which participants too seldom acknowledge that economic, social and cultural capital are necessary in order to gain and maintain access to essential networks."--Finola Kerrigan, "Times Higher Education Supplement"--Finola Kerrigan"THES" (02/06/2014)

[Marwick is] a keen ethnographer of Silicon Valley. Sue Halpern, "New York Review of Books"--Sue Halpern "New York Review of Books ""

A must-read for anyone interested in the culture of the tech world and in the techniques of status-building in contemporary digital society. Finola Kerrigan, "Times Higher Education Supplement"--Finola Kerrigan "Times Higher Education Supplement ""

With thoughtfulness and rigor, Marwick explains the importance of major social networks from cultural, economic, and human standpoints. "Status Update" offers a true understanding of what it means to share ourselves online, with a healthy skepticism about Silicon Valley s utopian promises. Anil Dash, ThinkUp--Anil Dash (08/05/2013)"

"Status Update"is a deft and graceful guide to the topsy-turvy digital world of free labor, self-branding and micro-celebrity. If you re still wondering why you sent that last Tweet and whether it will really help you get a job, a reputation, or a new kind of life read this book. Fred Turner, author of"From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism"--Fred Turner (07/24/2013)"

In an industry thick with mouth-breathing fans, Marwick is a long-trusted observer of the Silicon Valley scene. Readers are sure to love and loathe the details she provides of America s newest version of a rock star: the twenty-something social media entrepreneur, and they will appreciate her trenchant critique of Web 2.0: a term that Marwick argues marks both a moment that has passed, and a discourse that continues to structure what and how we think about social media use. Terri Senft, author of "Camgirls: Celebrity and Community in the Age of Social Networks"--Terri Senft (02/26/2013)"

It is an incisive portrait of a local culture that is rapidly becoming global: one in which attention equals success, fortune favours the self-aggrandising and luck is always mistaken for destiny. Jacob Mikanowski, "Prospect Magazine"--Jacob Mikanowski"Prospect Magazine" (04/24/2014)"

"Marwick makes a compelling case that the rhetoric does not always match the reality, particularly when it comes to social media."--Ravi Mattu, Financial Times--Ravi Mattu "Financial Times "

"[Marwick is] a keen ethnographer of Silicon Valley."--Sue Halpern, New York Review of Books--Sue Halpern "New York Review of Books "

"A must-read for anyone interested in the culture of the tech world and in the techniques of status-building in contemporary digital society."--Finola Kerrigan, Times Higher Education Supplement--Finola Kerrigan "Times Higher Education Supplement "

"With thoughtfulness and rigor, Marwick explains the importance of major social networks from cultural, economic, and human standpoints. Status Update offers a true understanding of what it means to share ourselves online, with a healthy skepticism about Silicon Valley's utopian promises."--Anil Dash, ThinkUp--Anil Dash (08/05/2013)

"Marwick masterfully weaves together what motivates us as humans and what defines identity online. If you want to understand the future of social media, this book is required reading."--Dennis Crowley, co-founder Foursquare--Dennis Crowley (08/12/2013)

"San Francisco and environs have long been the home of American dreaming. In this fascinating book, Marwick interrogates Silicon Valley's recent dream: Web 2.0 and the tools and behaviors it spawned."--Clay Shirky, author of Cognitive Surplus--Clay Shirky (08/05/2013)

"Marwick's lively, sophisticated book shows how deeply intertwined our lives are with the whims and biases of a handful of coders. An essential read for anyone who is curious about how social media work."--Siva Vaidhyanathan, author of The Googlization of Everything--and Why We Should Worry--Siva Vaidhyanathan (08/12/2013)

"Status Update is a deft and graceful guide to the topsy-turvy digital world of free labor, self-branding and micro-celebrity. If you're still wondering why you sent that last Tweet--and whether it will really help you get a job, a reputation, or a new kind of life--read this book."--Fred Turner, author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism--Fred Turner (07/24/2013)

"In an industry thick with mouth-breathing fans, Marwick is a long-trusted observer of the Silicon Valley 'scene.' Readers are sure to love and loathe the details she provides of America's newest version of a rock star: the twenty-something social media entrepreneur, and they will appreciate her trenchant critique of 'Web 2.0' a term that Marwick argues marks both a moment that has passed, and a discourse that continues to structure what and how we think about social media use."--Terri Senft, author of Camgirls: Celebrity and Community in the Age of Social Networks--Terri Senft (02/26/2013)

'It is an incisive portrait of a local culture that is rapidly becoming global: one in which attention equals success, fortune favours the self-aggrandising and luck is always mistaken for destiny.'--Jacob Mikanowski, Prospect Magazine--Jacob Mikanowski"Prospect Magazine" (04/24/2014)

"Marwick brilliantly gets beneath the shiny exterior of the Web 2.0 startup scene to uncover the ways in which geeks, entrepreneurs, and technologists use their creations to jockey for status and seek attention. This book is critical for all who care about or use social media."--Danah Boyd, Microsoft Research "With thoughtfulness and rigor, Marwick explains the importance of major social networks from cultural, economic, and human standpoints. Status Update offers a true understanding of what it means to share ourselves online, with a healthy skepticism about Silicon Valley's utopian promises."--Anil Dash, ThinkUp "San Francisco and environs have long been the home of American dreaming. In this fascinating book, Marwick interrogates Silicon Valley's recent dream: Web 2.0 and the tools and behaviors it spawned."--Clay Shirky, author of Cognitive Surplus "Status Update is a deft and graceful guide to the topsy-turvy digital world of free labor, self-branding and micro-celebrity. If you're still wondering why you sent that last Tweet--and whether it will really help you get a job, a reputation, or a new kind of life--read this book."--Fred Turner, author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism "In an industry thick with mouth-breathing fans, Marwick is a long-trusted observer of the Silicon Valley 'scene.' Readers are sure to love and loathe the details she provides of America's newest version of a rock star: the twenty-something social media entrepreneur, and they will appreciate her trenchant critique of 'Web 2.0' a term that Marwick argues marks both a moment that has passed, and a discourse that continues to structure what and how we think about social media use."--Terri Senft, author of Camgirls: Celebrity and Community in the Age of Social Networks

"Marwick makes a compelling case that the rhetoric does not always match the reality, particularly when it comes to social media."--Ravi Mattu, Financial Times

"A must-read for anyone interested in the culture of the tech world and in the techniques of status-building in contemporary digital society."--Finola Kerrigan, Times Higher Education Supplement

"[Marwick is] a keen ethnographer of Silicon Valley."--Sue Halpern, New York Review of Books

"Marwick brilliantly gets beneath the shiny exterior of the Web 2.0 startup scene to uncover the ways in which geeks, entrepreneurs, and technologists use their creations to jockey for status and seek attention. This book is critical for all who care about or use social media."--Danah Boyd, Microsoft Research

"With thoughtfulness and rigor, Marwick explains the importance of major social networks from cultural, economic, and human standpoints. Status Update offers a true understanding of what it means to share ourselves online, with a healthy skepticism about Silicon Valley's utopian promises."--Anil Dash, ThinkUp

"Marwick masterfully weaves together what motivates us as humans and what defines identity online. If you want to understand the future of social media, this book is required reading."--Dennis Crowley, co-founder Foursquare

"San Francisco and environs have long been the home of American dreaming. In this fascinating book, Marwick interrogates Silicon Valley's recent dream: Web 2.0 and the tools and behaviors it spawned."--Clay Shirky, author of Cognitive Surplus

"Marwick's lively, sophisticated book shows how deeply intertwined our lives are with the whims and biases of a handful of coders. An essential read for anyone who is curious about how social media work."--Siva Vaidhyanathan, author of The Googlization of Everything--and Why We Should Worry

About the Author

Alice E. Marwick is assistant professor, communication and media studies, Fordham University, and the director of the Donald McGannon Communication Research Center. She lives in New York City.

Product details

  • Format: Kindle Edition
  • File Size: 1596 KB
  • Print Length: 369 pages
  • Publisher: Yale University Press (28 Nov. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00GGSG266
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #574,670 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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