Mason and Lind have a rare capability to explain complex concepts and procedures using concise, jargon-free terminology. They consistently illustrate their points with both excellent examples and visuals. This is most definitely the book for those who are petrified of statistics. The authors' common sense use of business situations to solidify student understanding of the various topics is noteworthy. They do not forget that this is a text in APPLIED statistics for the business student. Their explanation of theory is sufficient but not overwhelming. My only suggestions for improvement would be (1) incorporate the Internet and its data bases into exercises and (2) use EXCEL explicitly as much as possible. Businesses generally have EXCEL, they don't generally have MINITAB. My students have consistently commented on the clarity and readability of the text. I strongly recommendation its adoption for MBA programs.
This book is great for all stats courses related to stats and economics. It assumes no knowledge of statistics and covers basiscs, as well as introducing some econometrics. Invaluable for the first year of all economics courses, and definitely the best book of its genre.