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State of The Art Marketing Research by [Blankenship, Albert, Breen, George, Dutka, Alan]
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State of The Art Marketing Research 2nd Edition, Kindle Edition

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Product description

From the Back Cover

This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. Clear, concise, and authoritative, the book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs. Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process:

  • Defining marketing problems and preparing research plans and proposals
  • Selecting the best primary and secondary research methods for the problem at hand
  • Developing samples and questionnaires
  • Using focus groups
  • Presenting research results
  • Applying research results to marketing problems
  • Making research-based strategy decisions

Including new information on research for international markets and guidance on using the new technologies to develop information about today's fast-changing markets with examples from all sectors of business, this edition is an essential guide to the cutting-edge techniques for mastering today's markets.

Product details

  • Format: Kindle Edition
  • File Size: 6077 KB
  • Print Length: 454 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill Education; 2 edition (2 July 1998)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B000WNKU2S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,337,542 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 3.0 out of 5 stars 4 reviews
9 people found this helpful.
4.0 out of 5 starsGood for newbies and marketing people: not deep enough for practioners.
on 12 January 2006 - Published on Amazon.com
46 people found this helpful.
5.0 out of 5 starsA Bible for Market Researchers
on 14 June 2000 - Published on Amazon.com
One person found this helpful.
3.0 out of 5 starsA basic guide, get it for an overview.
on 19 February 2007 - Published on Amazon.com
1.0 out of 5 starsNever Received Book!
on 12 January 2009 - Published on Amazon.com
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