Startup: A Silicon Valley Adventure Paperback – 1 Oct 1996
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About the Author
Kaplan Test Prep and Admissions has helped more than 3 million students achieve their educational and career goals. With 185 centers and over 1,200 classroom locations throughout the U.S. and abroad, Kaplan provides a full range of services, including test-prep courses, admissions consulting, programs for international students, professional licensing preparation, and more.
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Top Customer Reviews
And you will read it in a couple of days, since it's written like a thriller, but it's a startup life which is just thrilling, isn't it?
"In my years of making business trips, this was the first time my host ever met me at the airport. Norm Vincent was accompanied by his wife, Donna, a practical and even-tempered woman thirteen years his junior. Her short brown hair and trim figure suggested an interest in sports. As with everything else in town, they seemed the perfect pair: he looked like a model for Grecian Formula, she looked like an athlete on a Wheaties box."
This style of writing is evident throughout the book and it is annoying. The style is "talk about things that have absolutely nothing to do the subject at hand." In other words, do I really care that the woman has a trim figure that suggests an interest in sports? Only if it is important later in the chapter or book. So far, I haven't seen it. Maybe I skipped it in my zeal to get around the drudgingly boring parts, of which there are many in this book.
Jerry - when you write a book about Onsale, please leave out all the descriptive aspects that are not necessary. Please also leave out the structured dialog that sounds fake and canned. People don't talk like this in real life.
Again, like I said, great story - GRATE writing!
However, in total the book is very entertaining and quite insightful. Two current issues make this book particularly relevant: the fact that Kaplan has now started Onsale, and the current anti-trust lawsuit against Microsoft (Go got worked by Microsoft).
Although "Startup"'s wisdom alone justifies reading it, as others have pointed out it might seem a bit dated amidst the flood of books on the subject these days. It's Kaplan's warm, candid, savvy style that truly singles it out. Highly recommended.
Most Recent Customer Reviews
I read this title about 3 years ago, before the current tidal wave of silicon valley gold mine books. Read morePublished on 7 Dec. 1999
The dizzying pace of Internet technology has created a wake of chaos and fleeting opportunities. As Internet IPOs go bezerk on promises not profits, one wonders--WHAT ARE THEY... Read morePublished on 15 Dec. 1998
This is a good book, but a little light on characters, sub-plots, etc. It is a fun read (not a must read). Read morePublished on 15 Sept. 1998
I was going through a discount store, and the unattractive cover caught my eye. I don't know why, but I'm glad it did. I've now read it 5 times.. Read morePublished on 4 Sept. 1998
In our B-school's case study, Harvard's cases are used quite often. But they do have shortcomings, especially the comprehensiveness of a tale. Read morePublished on 23 Aug. 1998
Startup: A Silicon Valley Adventure is a must read for anyone interested in starting up their own technology company or anyone interested in how Microsoft, IBM, AT&T and Apple... Read morePublished on 28 April 1998