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The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company by [Blank, Steve, Dorf, Bob]
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The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company Kindle Edition

4.5 out of 5 stars 32 customer reviews

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Length: 573 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and 'must practice.' ---- Alexander Osterwalder, author, "Business Model Generation"

"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education." ---- Patrick Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development"

"The best $40 investment you can make in your startup." ---- EdSurge

From the Inside Flap

Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:

Use the Customer Development method to bring your business idea to life

Conduct your search for a scalable, profitable business model

Incorporate the Business Model Canvas as the organizing principle for startup hypotheses

Find Product-Market fit

Get, Keep and Grow customers

Fuel growth with metrics that matter

Avoid the 9 deadly sins startups commit most often

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.


Product details

  • Format: Kindle Edition
  • File Size: 30542 KB
  • Print Length: 573 pages
  • Page Numbers Source ISBN: 0984999302
  • Publisher: K&S Ranch (12 Jan. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B009UMTMKS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.5 out of 5 stars 32 customer reviews
  • Amazon Bestsellers Rank: #110,330 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.5 out of 5 stars
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Top Customer Reviews

Format: Hardcover Verified Purchase
If you can judge a person by the impact they have had then Steve Blank is a living legend. His ground-breaking work ‘The Four Steps to the Epiphany’ introduced the Customer Development process which launched a new approach to creating products. His award-winning teaching of the Customer Development has created many entrepreneurs, including Lean Startup creator Eric Ries.

Steve has co-authored this book with fellow serial entrepreneur Bob Dorf, and it is epic, both in size and weight, but also in scope. The Startup Owner’s Manual is a solid reference book for creating successful companies, and at 608 dense pages it is not going to be a light read but what it has is value throughout.

If you are thinking of creating a company or a product, either for a physical or web/mobile channel then buy this book, read it, absorb it and refer to it often. The evidential approach to customer development will save you time and money and, hopefully, drive you towards quantifiable product success.
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Format: Kindle Edition Verified Purchase
this isn't a book that you'd read like a novel, its a reference guide that you can dip into and out of, perfect for anyone wanting to start or grow a business.
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Format: Kindle Edition Verified Purchase
The hardback edition of this book is excellent, if perhaps rather too long (a common complaint I have against business books - I genuinely don't know where authors expect us to get the time to read them, because there are obviously things I'd rather be doing, at any rate). The Kindle version is a mess - it's organised completely differently so when you switch between the two it's hard to find your place again. Really unhappy about that fact. Publishers - please don't do this, it isn't helpful.
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Format: Kindle Edition Verified Purchase
This book is highly regarded in the business world and it lives up to the hype. A great read and offers some very interesting insights. Recommended.
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Format: Kindle Edition Verified Purchase
This book is repetitive, and frankly a mess. An editor who knows what they are doing needs to seriously restructure the material in this book. It's all over the place and the different chapters overlap ridiculously such that it isn't clear which section you are in. And finally it is very wordy.

Clean it up and this could be a great book as it does have some good recommendations in it - but its very frustrating extracting it due to the lack of clarity in how each stage actually relates to the others.
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Format: Hardcover
Steve Blank and Bob Dorf have created a masterpiece. The book provides real step-by-step practical guidance on setting up and developing a startup based on Blank's renowned customer development approach (see The Four Steps to the Epiphany): Customer discovery, validation, creation, and company building. It covers both software companies as well as companies developing physical products (differences are clearly pointed out). Its 547 pages are a gold mine. Don't let the number of pages put you off. They contain a wealth of information yet they are easy to read and comprehend. This is a book which should be read by all aspiring entrepreneurs as well as people running startups.
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Format: Kindle Edition Verified Purchase
The ideas in this book are good, it just takes a long time to explain them. This book would be so much better if it was half the size. This could be easily achieved if it didn't repeat itself.
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Format: Kindle Edition Verified Purchase
Good content but don't recommend in kindle version.
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