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Starting!: You might have a good idea for a business, but have you got a good business for your idea. Paperback – 1 Jun. 2017
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The book really gets you thinking about the business plan and I have learnt things I wish I had known from the outset when I started.
Some good comparisons in the book from retail, business to business type operations etc so I found this good. It also recognizes that some people may read the book who are not start-ups so I liked this too. The only thing is when you do read it, and if you have started, it makes you feel 'silly' for all the 'obvious' factors you either choose to ignore or just don't factor in!! I am still reading it and keep going back to it for reference. Only had it a few days!!