Encouraging and practical, Green's book covers all the basics. An entrepreneur himself Green knows the questions to ask. -- Management Today
Practical advice presented in a clear and concise style. -- Moneywise
Recommended as one of the Top Ten Business Books in the world. -- THE INDEPENDENT
`Full of practical advice, this book explains how to develop an exciting enterprise from the original germ of an idea.'
From the Author
To celebrate an extremely successful decade in print I have added additional material to the recently launched 4th edition: new chapters, more checklists, and in particular a comprehensive chapter on why women excel in small business.