Start with Why: How Great Leaders Inspire Everyone to Take Action Hardcover – 29 Oct 2009
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About the Author
Simon Sinek teaches leaders and companies around the world how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He resides in New York City. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
I have tested it at work and it works. I gave a talk at a conference recently and people congratulated me on the clarity of my presentation. Really, what I did was to start with why.
More interesting to me, I think that this book provided the secret of how one specific person I know (a genious in communication) actually behaves when he enters the stage.
Starting with why is a brilliant idea - tell people why you're doing something, before you tell them what you're doing or how you're going to do it. Get people to buy into the ethos behind something or some company. The concept is quite simple, and the initial chapters of the book use examples of companies (including Apple) to make that point very effectively.
The issue I had was that that point was then reiterated, but in slightly different ways, in later chapters.
I was hoping that I'd get more from this book than I did.
I think Simon has a good message, but unfortuantely it feels like a broken record as he retreads the same examples in the TED talks as the book. So it's probably easier and cheaper to go there first.
The cynical part of me also can't help but wonder whether he's rehashing Stephen Covey's second habit (of Successful People)- begin with the end in mind.
THere are some good provocations to identify emotional motivations for a given enterprise, but it never felt like he helped the reader better gain insight into what their own mtivations might be...
In this respect the book is excellent. Disappointingly though the idea is repeated throughout the book, over and over - and at times I found myself thinking ' I get it, I get it- please tell me something else!' I found some of the examples didn't ring true for me - not all of the organisations seemed to be authentic examples. For example Sinek makes heavy use of Apple as an organisation which has become very successful because customers buy into their rebel image - and in buying Apple products are identifying with that image. I am writing this on an Apple laptop, and in a few minutes will make a call on my I Phone - but i have both of these because they are superb products which are great to use, and i had no idea of the rebel image. So the example didn't work for me
Nonetheless, an important message for leaders who wish to transform their organisations and their surroundings - its done by emotional connection.
"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."
"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."
"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"
Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?Read more ›
Most Recent Customer Reviews
Could not put down, so many lightbulb moments throughout the book, a must read book whatever you do in lifePublished 27 days ago by Chrissie's view
At first this was very promising, I couldn't wait until I could continue reading. Unfortunately after some time it got extremely repetitive. Read morePublished 1 month ago by Amazon Customer
Not a common book, a bit repetitive with loads of stories about similar companies.
But worth reading if you are looking for a cause that will inspire you!
This has really helped, I have always struggled how to articulate how I feel, what gets my mojo going. Read morePublished 1 month ago by Russell
Really interesting book and realistic points! Clearly explain how to start with our beliefs and help turn the world that we live in a better place!Published 2 months ago
I think title says it all . Great book on becoming better leader , quick deliveryPublished 2 months ago by Nadiya
I saw Sinek's TED talk - a must see - and this book picks up on the same, brilliant premise in a very engaging read. Read morePublished 2 months ago by butwhatdoiknow
Simply brilliant. Simon's message has helped me understand where I have been going wrong when talking to clients. Highly recommended.Published 2 months ago by Damien H