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Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 6 Oct 2011
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This book is so impactful, I consider it required reading (Tony Robbins, bestselling author of Awaken The Giant Within)
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book (Forbes)
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)
A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work)
From the Inside Flap
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn't matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
From the Publisher
Start With Why
Start With Why is for those who want to inspire others and for those who want to find someone to inspire them.
Simon's autograph comes on a removable bookplate that is mounted on the inside front cover, alongside a quote from Simon.
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Is it true that you can get almost all the sense of this from the TED talk? Well, yes ... almost. But watching a TED talk is such a transitory experience that it doesn't really (IMHO) prompt you to pause, think about it, re-read sections and take it in stages. Reading a book engages your leetle grey cells, and this one deserves that.
Does Sinek over-rely on Apple as an example? Well, yes, (and as others have observed, this can become irksome) but there are others (I especially liked the before and after case study of Walmart) and it certainly accords with my own experience when I sit back and think about it.
Is it a bit long? Well, again, perhaps a tad, but it didn't feel overly long or onerous to read.
Bottom line: I enjoyed the read, I really liked the concept and the way he lays it out and I'm glad I spent the 3 or 4 hours on it that I did, as it certainly helped me understand organisational (and personal) life better.
Like others, I have watched Sinek's Ted Talk on this, and questionned whether the book would add anything more - and boy yes it did. Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.
What I like most about the book compared to the Ted Talk is that it delves more in to how Starting With Why can influence home life not just work. It's definitely made me a think, and I'm even finding myself taking a different approach around my team at work and the way I explain my actions.
I agree, a lot of the examples are repeated (a lot) throughout the book, in particular Apple. I'm not against Apple, and found it useful how the different topics are explained using the same companies as examples - it helps provide the fuller picture. However, let me assure any potential readers that there are also plenty of new examples given too.
I'm literally buying my colleagues at work a copy of this book for Christmas (I know, I'll definitely win the "best present of the year" award lol) as I think it's the sort of mindset that everyone needs to be on the same page for. Thankfully my boss is also a fan of Sinek so it shouldn't be too hard.
I'd strongly recommend anyone interested in really understanding how to drive yourself or your business forward, should buy this book immediately and read it at least twice (once to read, the second time to take notes as there is so much content!).
This book really took my thinking in a new direction looking into brain chemistry, why we repeat behaviours, why we act one way around one person and differently around others.
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