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Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose Paperback – 6 Oct. 2011
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THE LIFE-CHANGING MILLION-COPY GLOBAL BESTSELLER - BASED ON ONE OF THE MOST WATCHED TED TALKS OF ALL TIME! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY?
'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' - Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
*****
Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?
Because it doesn't matter what you do, it matters WHY you do it.
Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. Drawing on the stories of leaders such as Steve Jobs, Ernest Shackleton and the Wright brothers, who each discovered their why to maximum effect, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why.
WHAT READERS ARE SAYING:
'It's amazing how a book can change the course of your life, and this book did that.'
'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.'
'What he does brilliantly is demonstrate his own why - to inspire others - throughout.'
- Print length256 pages
- LanguageEnglish
- PublisherPenguin
- Publication date6 Oct. 2011
- Dimensions19.8 x 12.9 x 1.56 cm
- ISBN-109780241958223
- ISBN-13978-0241958223
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From the Publisher
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| Start With Why | Leaders Eat Last | The Infinite Game | Find Your Why | Together is Better | |
| Also available from Simon Sinek | The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose | Why Some Teams Pull Together and Others Don't | Use Game Theory to Explore how Great Businesses Achieve Long-lasting Success | A Practical Guide for Discovering Purpose for You and Your Team | A Little Book of Inspiration for the Modern World |
Product description
Review
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
From the Back Cover
In business, it doesn't matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then t
About the Author
Product details
- ASIN : 0241958229
- Publisher : Penguin; 1st edition (6 Oct. 2011)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9780241958223
- ISBN-13 : 978-0241958223
- Dimensions : 19.8 x 12.9 x 1.56 cm
- Best Sellers Rank: 718 in Books (See Top 100 in Books)
- 10 in Address Books
- Customer reviews:
About the author

Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).
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Top reviews from United Kingdom
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My only issue is that he talks about Apple a lot. And whilst they are a great example, they get a mention in nearly every chapter, it starts to feel a bit repetitive at points.
Don't let that put you off though and it hasn't stopped me buying another of his books which I am looking forward to reading!
My main issue with the book is that sheer volume of examples, every one is the same X as a problem X finds or doesn’t find the WHY. If he doesn’t then they are not successful / if X finds the WHY people work hard to make it a success. I didn’t need so many examples.
If you read the first chapters and then pick some of the examples you will get the message without the repetition.
Top reviews from other countries
This book showed me I always had a WHY. Those who did not have trouble following what I was trying to do. I won't say I could have saved the two companies that closed quickly after I left. But I think with this book, those companies would at least have been able to tell me who the customer is.
Love this book and its message!



















