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Start Up!: How to start a successful business from absolutely nothing - what to do and how it feels Paperback – 3 Nov 2005
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Offers not just inspiration, but also highly practical advice. -- Women in Business
From the Back Cover
Starting a business from absolute scratch with no cash, no backing and little experience can seem pretty daunting. Thats the position Liz Jackson found herself in when her boss suggested she started her own company. This is the book that tells you how it feels and how you can do it too.
Start Up! takes you through every stage of planning and starting a business, as you follow the real-life start-up experience of award-winning entrepreneur Liz, from her decision to leave her safe job with no cash and nothing to fall back on, to the £2 million business employing 100 people she runs today. Packed full of practical advice and tips, its as extremely useful as it is inspiring and entertaining.
The book takes you from the day Liz wrote her first fledgling business plan and her attempts to get funding, through the trials, tribulations and successes that have led to the large and successful company it is today.
The practical advice and lessons from experience cover everything from writing your business plan and winning customers through employing staff to developing growth strategies. Plus of course how to succeed in the face of big setbacks not all of which are as major as Lizs, when she went blind only a year into her business start-up.
This is the most honest, real book about starting and growing a business. This is a book for the ordinary hero. This is what to do and how it feels.
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Top customer reviews
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Inciteful and a great read none-the-less.
If you are looking for a how to guide I wouldn't say this is ideal for you, but there are many other more factual books already out there. However, it is a really nice inspirational read, with many good pointers based obviously on personal experience.
Trying to start my own business myself, I found myself sympathising, laughing and making mental notes throughout this book.
Thank you Liz for a fun way to keep us sometime lonely starts ups inspired.
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Most recent customer reviews
greatly received gift to a friend interested in setting up their own business.