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Start Something That Matters Paperback – 2 Feb 2012
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"Mycoskie's book is an engaging account of how he founded the company ... Much of the book is inspiring and helpful, packed with ideas on simplifying your life" (Financial Times)
"As a creative and open-hearted business model for our times, it is worth pondering carefully." (The Wall Street Journal)
About the Author
Blake has created five businesses since graduating from college, among them a national college campus laundry service, and an online driver's education school that featured hybrid cars. You can read more about TOMS shoes on their website, TOMSshoes.com; Blake Mycoskie also maintains a blog, blakemycoskie.blogspot.com.
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So to repeat a very good and life affirming book.
But that's not why you should read it.
What got me was his firm belief that businesses has a responsibility to contribute socially, heck even charitably, not only by his business exemplifying the very possibility of doing so, but that he goes all out to show you how you could build your own business incorporating social good while not forgetting the cornerstones of a business startup; marketing well, being resourceful and how one builds a strong team.
If it pulls your strings somewhere to start something of your own, while giving something back, please do yourself a favour and read it!
It’s a good mix between a biography and practical tips about how to manage yourself and your business, especially at the very beginning.
I’d suggest this book to everyone, especially to understand better how important is a giving project, even (and maybe most importantly) if you don’t run a non-profit company or if you don’t have a company.