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Start Small, Stay Small: A Developer's Guide to Launching a Startup by [Walling, Rob]
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Start Small, Stay Small: A Developer's Guide to Launching a Startup Kindle Edition

4.9 out of 5 stars 9 customer reviews

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Length: 214 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Description

About the Author

Rob Walling believes we are at an unprecedented time in history where developers are able to change the world with their software. His blog, SoftwareByRob.com is read by thousands of software entrepreneurs every month. Rob is based in Fresno, CA.

Product details

  • Format: Kindle Edition
  • File Size: 811 KB
  • Print Length: 214 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: The Numa Group, LLC; 1 edition (4 Aug. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003YH9MMI
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.9 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: #141,555 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback
The author does not give any advice or ideas for VC funding, just very practical, easy-to-realize tools and hints for your small, self-funded (say bootstrapped) start-up.

He also clearly points out the main aspects of doing business and stresses that the product itself (i.e. software code) is only 1/3 of your final offer/solution.

In my view, a must-read for all the starting entrepreneurs (mainly focused on ICT) or entrepreneurs-to-be.

Martin
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Format: Kindle Edition
I read this book in two sittings and yes its fairly short but that is because it is packed solid of useful, actionable advice from someone that has been there and done it. If you are a developer this should be made required reading, simple as. Just because you *can* build something doesn't mean that you should. I realised last year (after 20+ years developing) that I had been doing everything wrong. You have to start with a viable market first and then build the product only when you have interest.

As a developer you probably have ideas for products and start building them. That is completely wrong. This book explains why and how you should validate ideas first. The simple fact of software products or services is this; you will never have a technical problem to solve because even if you can't do it yourself you can hire someone who can. What you will have is a marketing problem. Because without interest and potential paying customers you won't generate any money for your efforts!

If you are developer you must read this book.

If you are not a developer you must read this book.

If you are thinking of creating a software product or launching a software as a service offering you must read this book.

It is that simple.
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Format: Paperback
It is really refreshing to find a book full of practical, realistic advice on building a real, successful company rather than trying to be the next google. Rob is also very honest and puts in a lot of his personal experiences.
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Format: Kindle Edition Verified Purchase
I really like the author's take on things and I could really identify with his aims and values. I find it really inspiring that he has achieved what I'd would like to and this book is packed with great insight and really practical advise.
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Format: Paperback Verified Purchase
If you realise that you are a family man but want your own business as well Mr. Walling has you covered. With his personal experience of both you will be well advised to listen to him. Don't miss out. Mr. Walling also has a podcast ("Startup for the rest of us" on ITunes) which is a perfect companion to the book and reveals the everyday life of a small business owner. Techzing podcast on ITunes, program 165 interviews Mr.Walling about the adventures with his company HitTail. Highly Recommended.
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