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Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop) Hardcover – 21 Jan 2013

3.5 out of 5 stars 4 customer reviews

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  • Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)
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  • Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics
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Product details

  • Hardcover: 352 pages
  • Publisher: NYU Press (21 Jan. 2013)
  • Language: English
  • ISBN-10: 0814743501
  • ISBN-13: 978-0814743508
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Average Customer Review: 3.5 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 474,228 in Books (See Top 100 in Books)
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Review

"The best analysis to date of the radically new nature of digital social media as a communication channel. Its insights, based on a deep knowledge of the technology and culture embedded in the digital networks of communication, will reshape our understanding of cultural change for years to come."-Manuel Castells, Wallis Annenberg Chair of Communication Technology and Society, University of Southern California

"Solid analysis and detailed examples to make it sticky enough for the intended readerships of media scholars, media professionals, and fans."-International Journal of Communication

"Something new is emerging from the collision of traditional entertainment media, Internet-empowered fan cultures, and the norms of sharing that are encouraged and amplified by social media. Spreadable Media is a compelling guide, both entertaining and rigorous, to the new norms, cultures, enterprises, and social phenomena that networked culture is making possible. Read it to understand what your kids are doing, where Hollywood is going, and how online social networks spread cultural productions as a new form of sociality."-Howard Rheingold, author of Net Smart

"Content today, the authors suggest, can travel not only from the top down but also from the inside out. It is a remarkably different terrain than what we have been used to, one they effectively and stridently analyze."- Publishers Weekly

"A wide-ranging examination of the contemporary media environment as individuals increasingly control their own creation of content."-Kirkus

"In Spreadable Media, media theorist Henry Jenkins, formerly of MIT and now at USC, and his coauthors, digital strategists Sam Ford and Joshua Green, make a convincing case that fan involvement in the re-creation and circulation of media content is not just an interesting side effect of man-to-many multimedia networks and smartphone video editing apps, but a significant force for empowerment and exploitation in and of itself...If you are in the music, move, television, or game business, this book is a must read."-Strategy and Business

"It's about time a group of thinkers put the marketing evangelists of the day out to pasture with a thorough look at what makes content move from consumer to consumer, marketer to consumer and consumer to marketer. Instead of latching on to the notion that you can create viral content, Jenkins, Ford, and Green question the assumptions, test theories and call us all to task. Spreadable Media pushes our thinking. As a result, we'll become smarter marketers. Why wouldn't you read this book?"-Jason Falls, CEO of Social Media Explorer and co-author of No Bullshit Social Media

"Finally, a way of framing modern media creation and consumption that actually reflects reality and allows us to talk about it in a way that makes sense. It's a spreadable world and we are ALL part of it. Useful for anyone who makes media, analyzes it, consumes it, markets it or breathes."-Jane Espenson, writer-producer of Battlestar Galactica, Once Upon a Time, and Husbands

"Spreadable Media is an essential read for anyone who wants to understand how media works today."-Deep Media

"By critically interrogating the ways in which media artifacts circulate, Spreadable Media challenges the popular notion that digital content magically goes 'viral.' This book brilliantly describes the dynamics that underpin people's engagement with social media in ways that are both theoretically rich and publicly meaningful."-danah boyd, Microsoft Research

Review

"Solid analysis and detailed examples to make it sticky enough for the intended readerships of media scholars, media professionals, and fans."-International Journal of Communication

“Something new is emerging from the collision of traditional entertainment media, Internet-empowered fan cultures, and the norms of sharing that are encouraged and amplified by social media. Spreadable Media is a compelling guide, both entertaining and rigorous, to the new norms, cultures, enterprises, and social phenomena that networked culture is making possible. Read it to understand what your kids are doing, where Hollywood is going, and how online social networks spread cultural productions as a new form of sociality.”-Howard Rheingold,author of Net Smart

"The best analysis to date of the radically new nature of digital social media as a communication channel. Its insights, based on a deep knowledge of the technology and culture embedded in the digital networks of communication, will reshape our understanding of cultural change for years to come."-Manuel Castells,Wallis Annenberg Chair of Communication Technology and Society, University of Southern California

"Content today, the authors suggest, can travel not only from the top down but also from the inside out. It is a remarkably different terrain than what we have been used to, one they effectively and stridently analyze."- Publishers Weekly

“By critically interrogating the ways in which media artifacts circulate, Spreadable Media challenges the popular notion that digital content magically goes ‘viral.’ This book brilliantly describes the dynamics that underpin people's engagement with social media in ways that are both theoretically rich and publicly meaningful.”-danah boyd,Microsoft Research

"A wide-ranging examination of the contemporary media environment as individuals increasingly control their own creation of content."-Kirkus

"In Spreadable Media, media theorist Henry Jenkins, formerly of MIT and now at USC, and his coauthors, digital strategists Sam Ford and Joshua Green, make a convincing case that fan involvement in the re-creation and circulation of media content is not just an interesting side effect of man-to-many multimedia networks and smartphone video editing apps, but a significant force for empowerment and exploitation in and of itself...If you are in the music, move, television, or game business, this book is a must read."-Strategy and Business

"It's about time a group of thinkers put the marketing evangelists of the day out to pasture with a thorough look at what makes content move from consumer to consumer, marketer to consumer and consumer to marketer. Instead of latching on to the notion that you can create viral content, Jenkins, Ford, and Green question the assumptions, test theories and call us all to task. Spreadable Media pushes our thinking. As a result, we'll become smarter marketers. Why wouldn't you read this book?"-Jason Falls,CEO of Social Media Explorer and co-author of No Bullshit Social Media

“Finally, a way of framing modern media creation and consumption that actually reflects reality and allows us to talk about it in a way that makes sense. It's a spreadable world and we are ALL part of it. Useful for anyone who makes media, analyzes it, consumes it, markets it or breathes.”-Jane Espenson,writer-producer of Battlestar Galactica, Once Upon a Time, and Husbands

"Spreadable Media is an essential read for anyone who wants to understand how media works today."-Deep Media

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Customer reviews

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Top customer reviews

7 November 2016
Format: Hardcover|Verified Purchase
13 May 2014
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11 March 2013
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 27 reviews
Tom Sales
5.0 out of 5 starsAn ingenious but perhaps too multi-faceted look at why media spreads and why we want to spread it
24 February 2013 - Published on Amazon.com
Format: Hardcover|Verified Purchase
24 people found this helpful.
Pedro Demo
5.0 out of 5 starsBeyond participative and convergence culture
31 May 2014 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
One person found this helpful.
Taylor Ellwood
5.0 out of 5 starsan alternative paradigm to viral marketing
3 November 2014 - Published on Amazon.com
Format: Hardcover|Verified Purchase
David R. Ewoldsen
5.0 out of 5 starsintriguing volume
13 November 2013 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
One person found this helpful.
Jonathan Groves
4.0 out of 5 starsGood discussion about today's media environment
10 May 2014 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
One person found this helpful.
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