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Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship & Business Goals Paperback – 8 Apr 2005

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About the Author

Raymond Bednar is CEO of PRISM in North America, sponsorship arm of WPP Group. A graduate of the United States Military Academy at West Point and Harvard Business School, Bednar blends pragmatic business leadership learned while an executive with GE and Brown-Forman with extensive experience in the marketing application of Six Sigma.

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Most Helpful Customer Reviews on (beta) HASH(0x9e0937c8) out of 5 stars 3 reviews
2 of 2 people found the following review helpful
HASH(0x9e36a8d0) out of 5 stars Save Your Money 31 Jan. 2007
By Amazon Customer - Published on
Format: Paperback
Very poorly written book - does not have any depth or new/innovative thinking. I was hoping there would be some tangible, actionable thinking here - there was not. And also surprisingly thin. Very disappointing.
1 of 1 people found the following review helpful
HASH(0x9dee3b70) out of 5 stars Sponsorship marketing demystified 14 May 2007
By Bruce L. McLaughlan - Published on
Format: Paperback Verified Purchase
This book takes the guesswork out of sponsorship marketing by applying the proven principles of Six Sigma in a marketing context. While it doesn't provide a fill-in-the-blanks solution, it does give enough guidance to allow sharp marketing professionals to build a process to measure and more importantly improve their results.
0 of 1 people found the following review helpful
HASH(0x9e256ce4) out of 5 stars Great book for sponsorship professionals! 1 Aug. 2013
By Jubbah K - Published on
Format: Paperback Verified Purchase
A new perspective on how to link enterprise priorities and goals with sponsorship activation. Helps build event marketing strategy based on concrete goals. Great read!
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