Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship & Business Goals Paperback – 8 Apr 2005
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About the Author
Raymond Bednar is CEO of PRISM in North America, sponsorship arm of WPP Group. A graduate of the United States Military Academy at West Point and Harvard Business School, Bednar blends pragmatic business leadership learned while an executive with GE and Brown-Forman with extensive experience in the marketing application of Six Sigma.