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Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship & Business Goals Paperback – 8 Apr 2005
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About the Author
Raymond Bednar is CEO of PRISM in North America, sponsorship arm of WPP Group. A graduate of the United States Military Academy at West Point and Harvard Business School, Bednar blends pragmatic business leadership learned while an executive with GE and Brown-Forman with extensive experience in the marketing application of Six Sigma.
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Most helpful customer reviews on Amazon.com
Amazon.com: 3 reviews
Bruce L. McLaughlan
Sponsorship marketing demystified
14 May 2007 - Published on Amazon.com
One person found this helpful.
This book takes the guesswork out of sponsorship marketing by applying the proven principles of Six Sigma in a marketing context. While it doesn't provide a fill-in-the-blanks solution, it does give enough guidance to allow sharp marketing professionals to build a process to measure and more importantly improve their results.
Great book for sponsorship professionals!
1 August 2013 - Published on Amazon.com
A new perspective on how to link enterprise priorities and goals with sponsorship activation. Helps build event marketing strategy based on concrete goals. Great read!
Save Your Money
31 January 2007 - Published on Amazon.com
2 people found this helpful.
Very poorly written book - does not have any depth or new/innovative thinking. I was hoping there would be some tangible, actionable thinking here - there was not. And also surprisingly thin. Very disappointing.