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The Sponsorship Seeker's Toolkit, Fourth Edition by [Skildum-Reid, Kim, Grey, Anne-Marie]
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The Sponsorship Seeker's Toolkit, Fourth Edition Kindle Edition

5.0 out of 5 stars 2 customer reviews

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Product Description

About the Author

KIM SKILDUM-REID is the founder of Power Sponsorship and a corporate sponsorship consultant, trainer, speaker, and author with 28 years of experienceacross North America, Europe, Asia, Africa, the MiddleEast, and Australasia. www.powersponsorship.com

ANNE-MARIE GREY has over 25 years of fundraisingand marketing experience in both the nonprofit and for-profit sectors. She is currently the Chief of Section, Leadership Giving, at UNHCR.


Product details

  • Format: Kindle Edition
  • File Size: 18699 KB
  • Print Length: 256 pages
  • Publisher: McGraw-Hill Education; 4 edition (18 April 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00K0QG8RI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #407,598 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback Verified Purchase
Very useful tool.
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Format: Paperback Verified Purchase
This a very detailed and
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.3 out of 5 stars 18 reviews
8 of 9 people found the following review helpful
5.0 out of 5 stars Bigger and better than ever 4 May 2014
By Anthony L. Macri, Jr. - Published on Amazon.com
Format: Paperback Verified Purchase
When Kim announced she would be doing a 4th edition of her fantastic Sponsorship Seeker's Toolkit, I was a bit surprised. The 3rd Edition is not terribly old, and it had already outlined best practice and "Last Generation" sponsorship in a way that was clear, understandable, and seemingly comprehensive. What more was there to tell?

It turns out, a lot.

The 4th Edition of the Seeker's Toolkit (sounds like something Harry Potter fans would read) takes the core elements that made previous editions fantastic and expands on them, extending the reader's depth of reach and really exploring how to line up sponsorship with the brand cycle. The deeper understanding a property has of the partnering brand's position on the cycle and how to best serve those needs, the better and more effective a relationship can be created. The root ideas are still present, but Kim also includes revised and additional sections on impact and measurement (in fact, I think these sections could have been further explored - it strikes me that she has more to say on the topic, and I know she does, because I've heard it in consulting sessions). She also gets a bit deeper into approaches to negotiation and ways to retain value integrity, which is a real difficult thing within the industry.

If the book falls short anywhere, it is simply in terms of the nitty gritty of actually executing a integrated sponsorship to its fullest effect, which Kim says time and time again is up to the sponsor to activate their investment. The reality is that if we as property owners do not do our own significant activation, the competition of the marketplace makes it hard to demonstrate our value fully. Additionally, I think the book could discuss potential ways to set up a development, research, and activation team - perhaps explore some setups she has seen amongst properties and discuss positives and negatives. Being properly staffed and deployed is just as important as having the right strategy, approach and philosophy.

With that said, this is a foundational work within the realm of marketing partnerships. Kim provides a framework for approaching sponsorship that is fresh, upbeat, and challenges those among us who still do things the traditional way. And it helps lend focus to those of us who are trying to engage best practice, so we don't become lazy. Very pleased to have this as a work to always refer back to and find nuggets in, use, and apply in our quest for truly amazing sponsorship.
13 of 17 people found the following review helpful
2.0 out of 5 stars The title should be "The Event Sponsorship Seeker's Toolkit for Organizations". 10 Aug. 2014
By T. Sanders - Published on Amazon.com
Format: Paperback
This book is for organizations hosting specific events like seminars, etc. The title should be "The Event Sponsorship Seeker's Toolkit for Organizations". The only somewhat useful bit is a few of the word documents you have to jump through hoops to get after purchase. I would have paid about $6-10 for those. Sure you could FORCE the info in the book to fit your situation but you would be doing just that, forcing it. Most of the info in the book doesn't apply to many common situations where a single person or small group would be seeking sponsorship (i.e. films, art projects, etc.). The part that could be applied is free on the internet. Also in one section, it seems like the author just lists everything that resembles "marketing" even if it isn't. Like for instance, she really mentioned making "viral" content as if you have any control over that (eye roll). It has been proven time and again that there is no such thing as creating "viral" content. You should always focus on creating outstanding content but that does not mean it will go "viral". "Viral is a result, not a strategy or a creative direction." I read through the book and could only use about 20% of the info for my situation. This book is great if you are an organization seeking sponsorship for an event so I've given it two stars but it was under the impression that the info in this book was for sponsorship seekers thus applying to most common sponsorship situations and I don't find that to be accurate.
2 of 2 people found the following review helpful
5.0 out of 5 stars A true gift for developing a Sponsor Package! 7 Feb. 2015
By Rick Gabrielly - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This gem is a comprehensive resource, complete with forms, links and dozens of other tools, tips and information. A must-have if you want to develop and market sponsorships.
2 of 2 people found the following review helpful
5.0 out of 5 stars Five Stars 12 July 2014
By Jackson - Published on Amazon.com
Format: Paperback Verified Purchase
Great book. Cant tell you how much it helped
1 of 1 people found the following review helpful
5.0 out of 5 stars great book and great customer service 17 Jun. 2014
By Kindle Customer - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I feel very empowered to accomplish my goal of securing a sponsorship.
Thank you Kim for the excellent customer service that you personally provided me and I am especially appreciative of this wonderful, comprehensive and clear textbook that allows me to go forward with boundless confidence.
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