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Speechwriting (Hale Expert Guides) Paperback – 29 Oct 2010
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About the Author
Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders, including Rt Hon Alan Johnson MP, Rt Hon Patricia Hewitt MP and the CEOs of HSBC, Cadbury and Intercontinental Hotels Group. He runs regular Creative Speechwriting courses and is a guest lecturer on Universtiy of Central Lancashire's MA in Rhetoric.
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Simon Lancaster has tons of experience writing speeches for senior politicians, celebrities and captains of industry. Whatever your own level of expertise you'll find plenty of useful, and often funny, insights here.
All the tricks of the trade are explained (of course) and illustrated with lively examples from speeches ancient and modern. But what sets it apart from so many other guides is the acknowledgement that a successful speech often depends as much on the quality of relationships - between writer, speaker and audience - and the clarity of purpose, as it does on persuasive techniques.
For this reason I'd recommend 'Speechwriting' to speakers as well as speechwriters - and indeed to anyone with an interest in the psychology of communicating to a wide audience.
As well as being useful with regards to speechwriting techniques, the book is also written in an engaging and entertaining manner.