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Space Race: An Inside View of the Future of Communications Planning Hardcover – 23 Sep 2005

5.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 322 pages
  • Publisher: John Wiley & Sons; 1 edition (23 Sept. 2005)
  • Language: English
  • ISBN-10: 0470094516
  • ISBN-13: 978-0470094518
  • Product Dimensions: 16.1 x 2.4 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 600,966 in Books (See Top 100 in Books)
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Product description

Review

...the only book published by a practitioner to address the issue of who will take the lead in the new communications planning world.." ( Admap, February 2007)

"This volume is a great read and challenges our current planning ideas". (Brand Strategy, October 2008)



...the only book published by a practitioner to address the issue of who will take the lead..." ( Admap, February 2007)

 

Synopsis

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

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27 June 2006
Format: Hardcover
3 people found this helpful
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6 January 2006
Format: Hardcover
7 people found this helpful
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