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The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy Paperback – 18 Feb 2001

4.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 256 pages
  • Publisher: Nicholas Brealey Publishing; New Ed edition (18 Feb. 2001)
  • Language: English
  • ISBN-10: 1857882989
  • ISBN-13: 978-1857882988
  • Product Dimensions: 15.5 x 1.9 x 23.4 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 1,398,058 in Books (See Top 100 in Books)
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Product description


New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.

About the Author

DR. DAVID LEWIS is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. www.thebrainsell.co.uk

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7 August 2006
Format: PaperbackVerified Purchase
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Amazon.com: 3.8 out of 5 stars 6 reviews
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