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Sony Alpha SLTA33L.CEH Digital SLR Camera with 18-55mm Lens

4.5 out of 5 stars 11 customer reviews

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  • 14.2 effective megapixels - High-resolution Exmor™ APS HD CMOS Sensor for low-noise, ultra-responsive still image and HD video shooting
  • BIONZ processor with dual Noise reduction - Powerful image processing engine
  • Translucent Mirror Technology - Replaces DSLR moving mirror with fixed translucent mirror: enables ultra-fast shooting
  • High-speed continuous shooting - Capture fast-moving action at up to 7fps
  • Quick AF Full HD movie shooting

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Product details

  • Product Dimensions: 8.5 x 12.4 x 9.2 cm ; 431 g
  • Boxed-product Weight: 1.6 Kg
  • Batteries 1 Lithium ion batteries required.
  • Item model number: SLTA33L.CEH
  • ASIN: B00428MF5Y
  • Date first available at Amazon.co.uk: 24 Aug. 2010
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 200,519 in Electronics (See Top 100 in Electronics)

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Product Description

Product Description

The LCD screen tilts up or down for comfortable viewing in different shooting positions. It's really useful if you're not holding the camera close to your eye: for example of you're shooting above a crowd or crouching down for an interesting viewpoint. Capture fast-moving action or the changing expression of a portrait subject with a continuous burst of images. Speed Priority mode shoots at a lightning-fast 7 frames per second.

Manufacturer's Description

With Translucent Mirror Technology you get high-speed continuous Auto Focus that keeps your subject in precise focus in every frame. View larger

Manufacturer's description
DSLR cameras by Sony already give you incredible imaging quality and super-fast shooting responses. But the α33 (pronounced Alpha) takes a quantum leap forward in terms of speed and precision. From families through to first time DSLR users, this revolutionary ultra-compact interchangeable-lens digital camera is reshaping the imaging landscape of the future. Translucent Mirror Technology, exclusive to Sony, allows you to capture stunning pictures using high-speed, high-precision, phase-detection AF for both still photo and Full HD movie shooting.

7fps (frames per second) high-speed continuous shooting
The α33 features an advanced game-changing feature called Translucent Mirror Technology which offers the lightning-quick speed and precision you need to 'focus between the moments'; whether you're shooting high-resolution still photos or Full HD movies. With Translucent Mirror Technology you get Continuous Priority AE shooting at up to 7fps plus high-speed continuous AF that keeps your subject in precise focus in every frame - so you can capture sporting action and fleeting facial expressions like never before.

Quick AF Full HD movie shooting
Some of the best photographs and movies are taken on the spur of the moment. The AVCHD 1080i video shooting with its smooth, precise phase detection AF tracking means that if you happen to be in the right place at the right time even those sudden spur of the moment shots will be captured in crystal clear quality. This spontaneity can have its drawbacks however; low light conditions or moving subjects, for example. Thanks to the Exmor APS HD CMOS sensors, the α33 offers outstanding sensitivity for low-light shooting, and their large surface area enables them to capture background defocusing effects that add a sense of depth and drama to virtually any action shots. The sensors' large size also contributes to superior light sensitivity, assuring high image quality even when shooting in low light.

Advanced Quick AF Live View
The α33 has Advanced Quick AF Live View which now offers an even higher level of performance and shooting ease. High-resolution, low-noise image data, direct from the 14.2 megapixel Exmor™ APS HD CMOS, can be displayed in the viewfinder as well as on the LCD monitor. Switching is automatic - to activate Quick AF Live view in your finder, just put your eye to the eyepiece.

Experience the Variable Angle Tilt Tru Black LCD monitor mounting system for maximum shooting freedom. View larger

Versatile shooting information display
The α33's 3 way tilting 3.0" LCD screen with its Tru Black technology for high resolution display enables you to have all the technical information you need to take great photos at your very fingertips. The all-electronic design enables a wide range of shooting information to be displayed in the finder, as well as on the LCD monitor. Pressing the Display button on the back of the camera lets you cycle through 3 types of display in the finder and 4 types on the LCD monitor, including an exclusive graphic display and a Digital Level Gauge for precise camera alignment.

Enriched creative possibilities
The new all-electronic Tru-Finder, developed by Sony, incorporates a high-resolution LCD (Xtra Fine) with an effective resolution of 1.152 million dots for exceptionally crisp, detailed imaging. The optical design reduces internal reflection to assure high contrast, and a 60 fps screen refresh rate enables stress-free framing, with none of the annoying jitter often seen in other electronic viewfinders. What's more, intelligent brightness control ensures a realistic, true-to-life view by automatically adjusting luminance and saturation in response to lighting conditions. The Tru-Finder high resolution LCD perfectly complements the α33's high resolution Sweep Panorama. The end results being stunning panoramic shots captured easily in both 2D and 3D.

Interchangeable lens flexibility for unrivalled freedom
Enjoy all the flexibility of a traditional SLR and the technological advances of the DSLR. The α33 is compatible with the full range of system A-mount lenses - including fisheye, super wide-angle, telephoto, macro, and other fixed focal length and zoom lenses. Whether you're shooting stills or moving images you'll get the benefits of high-speed, high-precision, phase-detection AF with virtually all of them. Exercise your cinematic creativity without worrying about difficult focusing problems.



Customer Questions & Answers

Customer Reviews

4.5 out of 5 stars
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Top Customer Reviews

I am not by any stretch of the imagination an expert in photography, but it's important to have quality memories around you - so all those experts around, please bear with me, I'm sure you only knew what I know once.

If I was a millionaire, I would probably have a Canon 5D or a Nikon, but I'm not, so its a compromise, and my compromise is Sony. My last camera was an A200 which was bought for £279 to get me into photography for a recent family holiday.... and I was hooked, it gave me the flexibility I needed to capture the images I was imagining without the confines of the simple "user friendly" cameras, such as compacts.

My perfect scenario is that my home is filled with images that I have taken through my life, providing a wide range of family memories as well as "art"..... so there are a few key requirements:-
1. I need to be able to capture action shots as well as staged protraits/macros
2. They will vary in size - up to A2 maybe.
3. We have some technology, so it would be nice to have HD videos to play with

So, I need (in order of priority):-

1. Fast frames per second - this is because I'm no professional, and need to have lots of shots to pick from, and if you shoot in fps you get a more natural picture than "say cheese" nonsense
2. A decent Megapixel count - obviously in 2010, full frame 24MP is upwards of £1500, so pushing the affordability, it's going to be a compromise
3. The ability to capture HD Movies
4. Sony compatibility - I have lenses, remote, flash, filters etc... so I don't really want to have to reinvest

After a lot of research, A 550, A580 A390 etc...
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I am a DSLR user, although purists will rightly refer to this camera as an SLT. I am scoring the camera at five because it is so versatile. If the 7 frames per second is what you needs, then you will spend much more than this to get an equivalent frame rate. The focus is bang on and because of the SLT (i.e. does not have a moveable mirror), there is true constant auto-focussing.

The HDR and DRO technologies are good, the HDR is tame, so results look natural. The twilight mode is particularly effective and typically gives me an ISO 6400 picture without the associated noise. Panorama mode is also very accurate, and a clever bit of technology. However I have most of these gadgets switched off until the moment that I think the scenes need them, so generally, i use the camera like a normal DSLR, but the above features are in by back pocket to save the day if needed.

The most useful feature for me the the Electronic Viewfinder (EFV) which replaces the traditional Optical Viewfinder (OVF) - some traditionalist are not happy with this new development, but for me, it is perfect. I use reading glasses and with an OVF I can see without glasses but then to look on the back panel LCD, I need glasses, so during the shoot my glasses would be on - off - on 0ff etc. But with the EFV, not only can I use that without glasses (thanks to the dipotre) but EVERYTHING that is normally transmitted to the LCD can also be seen in the viewfinder, so without taking the camera away from my eye, I can view all the menu options, change any settings, review and delete pictures, check battery levels and histograms etc ..... that is such an advantage to a glasses users that it should not be lightly discounted.
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2 Comments 40 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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I have spent years with prosumer camera's, too scared to jump into the terrifying world of DSLR's. I have spent much time researching Canon (my favorite make) and Nikon, but realised that I would have to spend great amounts of money to get anything comparable to my much loved Canon SX10IS. I bided my time over the years...then I read about the Sony SLT A33 (I was never interested in the A55). This camera seemed too good to be true-the gorgeous swivel screen, the 1.4million dot trufinder, the continuous-focus HD video WITH stereo sound, and lots of other exciting on-board features. After reading the reviews, I went for it, almost constantly regretting the decision.

However, after using this beast for several days, I began to love it. The performance is FAST in every way, which is something I need as I like action photography such as birds in flight and air shows. The 7FPS burst mode is outstanding and the focus speed with the kit lens is very impressive, especially compared to my old prosumers. And talking of the kit lens (18-55mm zoom, about 3x), this lens is superb, giving gorgeous, rich minolta-like colors and sharp images without having to worry about stopping down most of the time. You can actually select several levels of sharpness and contrast for each mode (such as STANDARD, VIVID, MONOCHROME, LANDSCAPE etc). I found shooting on FINE with +1 contrast and +1 sharpness on each mode is giving me virtually perfect results.I have tried night tripod shooting with manual aperture (about F8-10) and the sharpness even in the corners of the image is impressive.

The continuous focus tracking mode works well and allows me to shoot my nuclear-powered 5 year old daughter as she flashes about the house and garden, with almost every shot being perfect.
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