Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides) Paperback – 5 Apr 2001
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"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales." --This text refers to an alternate Paperback edition.
From the Publisher
If you carry on doing what you've been doing, you're going to carry on getting to where you've been getting. So if you want more business, youd better DO SOMETHING DIFFERENT! This book, built around 100 instructive and revealing case studies, contains plenty of advice on how to take charge of your situation and create your own alternatives. Its full of examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition vital in todays business environment.
Engagingly written by a great individualist, DO SOMETHING DIFFERENT will show you how to break the mould and find your way to greater success. Follow its advice and you can set yourself apart from the crowd.
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.See all Product Description
Top Customer Reviews
It is not only fun to read (thanks to the fact that Jurgen Wolff is also a well-known comedy writer), it is also really encouraging. It reveals the 14 key principles of marketing yourself and your product or service. From the 100 case studies in the book, you can easily apply the ways people "think different" before they "do something different" to everything you want to do related to the world of work, whether it is applying for a new job, selling your first book, convincing your boss that you are worth a much higher salary than you are getting right now etc. etc..
Definitely a high recommendation!
Most Recent Customer Reviews
Nice simple approach to thinking as a guerrilla marketer would think. Some good nuggets but a few where too much budget was the order of the day for the likes of mePublished on 6 July 2013 by Geoff Greenwood
I love this book because it is an easy read and has some excellent ideas in it. I like the style of case studies because this means one can dip into the book for short periods and... Read morePublished on 16 May 2011 by writer christopher
A nice little book to dip into. There are lots of vignettes of marketing success stories and suggestions as to how you can put these approaches to use in your own life. Read morePublished on 3 Dec. 2010 by The Emperor