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Sole Trader: The Holistic Therapy Business Handbook Paperback – Illustrated, 30 Sep 2009

4.6 out of 5 stars 8 customer reviews

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Product details

  • Paperback: 270 pages
  • Publisher: Jane Sheehan (30 Sept. 2009)
  • ISBN-10: 0955059321
  • ISBN-13: 978-0955059322
  • Product Dimensions: 14.8 x 1.6 x 21 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 218,861 in Books (See Top 100 in Books)

Product Description


Even before you open Jane Sheehans new book, Sole Trader, it feels luxurious and looks inviting. Normally I wouldnt chose to read a business handbook, but I was intrigued to see what Jane had to say about getting established in the therapy business world. Whether it is her infectious down to earth approach or her enthusiasm which reaches out from the pages, I was surprised to find myself pulled in and actually enjoying reading it! It is very clearly laid out, with full page atmospheric pictures to introduce each chapter and it feels open, light and not at all heavy and businessy . The book is full of great tips, insights and stories to support her advice and each chapter has Action box to summarize what is being covered and what your next steps are. Jane starts off by addressing every therapist s biggest challenge... making that leap of faith into becoming a full time holistic therapist. From preparation, marketing, telephone skills to surviving the tough times, she carries you on a wave of positivity and self belief. Nothing seemed daunting or overwhelming even when it came to statutory disputes and resolution procedures. The book does only cover the legalities of a business in the UK, but this guide would be a huge asset to any independent therapist, no matter which country they live in. Sole Trader is so much more than a business handbook! I was delighted to also come across myself and Universally Rio on page 94! Thank you Jane! Sole Trader is a great read and I highly recommend it. --Sally Teixeiras, Universallyrio.com

The Sole Trader, though specific to the health practitioner, should be part of every entrepreneurs arsenal. I started to read this book with the determination necessary for one who despises the business angle of my profession. I dragged myself through the first few pages of business plans and market analysis. All of a sudden I was in a brand new world. Jane Sheehan has taken the driest of subjects and has filled the pages with the most useful information, dressed in her energy and love of life. It is a page-turner! She uses facts and personal stories of both successes and failures. It covers aspects no one has even thought of, within advertising analysis, interview tips, and from attracting clientele to sacking the ones that dont work out, from licenses for music used, to pricing in a recession. She covers the use and function of holidays, the art of negotiation in order to get the most in the best way, She shows you the value and use of pamper evenings, and traveling to spread your fame and fortune. If you wonder about a gift for your self or your self-starter friend, this is the best Ive seen on the market --Yvette Eastman, Touchpoint Reflexology, Canada

About the Author

Jane Sheehan is the charismatic author of Let s Read Our Feet! and The Foot Reading Coach and her ability to identify and analyse personality traits and emotions from the shape of the feet and toes has been honed through years of work across the globe. Jane has featured in the press, on radio and television worldwide, reading celebrity feet and sharing her enthusiasm and passion for foot reading. Hawaii, San Diego, Dubai and Australia as well as Scotland, Wales, Ireland and her native country, England, have all benefited from her expertise via seminars, workshops, interviews, talks and foot reading parties (a great fun way for groups of friends to get together for an enjoyable evening). Jane s website www.footreading.com has attracted photo reading requests from all over the world, and over a thousand have subscribed to her online newsletter, The Pampering Times . Her skills are in demand for cosmetic and product launches and by corporate events organisers. Her talks have been well received from companies as diverse as Lighter Life (dieting company), Bourjois (cosmetics), J-Junction (a Jewish dating agency) and Glaxo SmithKline (pharmaceutical company) to mention but a few! Jane is also a fully qualified and experienced Reflexologist and her foot reading seminars are accredited for Continuous Professional Development points with the Association of Reflexologists, Embody, and the Federation of Holistic Therapists. Jane's latest book 'Sole Trader: The Holistic Therapy Business Handbook' aims to share her understanding of how to start and run a holistic therapy business.

Customer Reviews

4.6 out of 5 stars
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Top Customer Reviews

Format: Paperback
This book is written by someone ' in the business' and gives away her 'secrets' and tells mistakes she has made - so the new therapist particularly can go out there and market herself, set up her stall correctly at an exhibition etc - loads of good advice here. I have recommended this to all my students and gave the book as a prize in a draw for the classes who finished recently.

Thanks Jane - I would recommend this to new and experienced therapists alike.
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Format: Paperback
A practitioner friend of mine showed me a copy of Jane Sheehan's "Sole Trader" and from the first glance I knew it was worth buying. The easy to read format is pleasing on the eye, and its detailed content is written in an informative yet informal style that oozes enthusiasm. I teach Amatsu Therapy, a complementary therapy, and as Amatsu isn't well known, many students struggle with setting up their businesses. Although excellent practitioners, some lack the key business skills and ideas that they need to set up a clinic and to find clients. Part of our course is a business module, and I bought each student a copy of "Sole Trader" as their set text, and I'm looking forward to working through it with them as they embark on their careers.

Although the book is designed for reflexologists, the sensible advice translates just as well to other therapies. I'd recommend it!
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Format: Paperback
I am a very experienced practitioner, and I have built my busy full-time practice up steadily over the past 7 years. I am also an Area Group Leader and a mentor for the Association of Reflexologists. I would have loved to have access to a book like this when I started out ... it contains all the information you need to know to get your business up and running, and then to help it to grow. Even now, I have found some real nuggets of information which I will use to help my business to grow and develop further.
Jane's writing style is friendly and easy to read, with plenty of humour .. as an experienced and very successful practitioner, she knows what she's talking about. Although this book is jam-packed with information it is very easy to read, the text is well spaced out, and there are lots of pictures to lighten the load.
I would recommend this book to any Complementary Therapist who is serious about their business ... I believe it should be on the Recommended Reading list of all students.
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Format: Paperback
This is a decent book if you're just starting up as a complementary therapist and a useful reminder for those who have been dabbling for a while (like me)and finally decided to give it a full time go. Towards the end she gets very boardroom and uses a lot of business jargon - too much in my opinion. I would have liked to have seen more reference to the experiences of real people. In the book, the 'experiences' aren't referenced to the person or practice they are about. I found this slightly irritating as I would have liked to have been able to look up the business/practice/person who gave the advice. My only other issue is the weight of the book, it is quite heavy for it's size, so you won't want to travel with it.
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