Socialnomics: How Social Media Transforms the Way We Live and Do Business Paperback – 26 Nov 2010
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A 2010 Finalist for the Berry–AMA Book Prize for the Best Book in Marketing--This text refers to an alternate Paperback edition.
From the Inside Flap
Social Media. Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio–economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today′s best businesses and marketers are learning to profitably navigate this new landscape. Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct–to–consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn′t a part of your business strategy, you′ve already fallen behind the curve—and your competition. In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms. Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you′re a marketer or business owner, the big question is whether you′ll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers. --This text refers to an out of print or unavailable edition of this title.See all Product description
Top customer reviews
Erik starts off saying that writing about such dynamic subject requires facts being commented rather then stated and listed and then he would fill up pages with stats, numbers and would repeat the same obviousness: how great social media environment is for business, supporting it with quite predictable scenarios. Not mentioning that the amount of information about Obama's campaign is making this book twice as thick as it actually is necessary. This book may be useful for those who need to impress others in boardroom with meaningless numbers and rather obvious facts to push their ideas, not mentioning that Obama is a key to open many doors in conversation. For those that know what facebook or twitter are and for passive/occassional social media users, such as myself, this books is a page-skipper rather then page-turner. As a repository of, for that moment of time, actual statistics and facts, this books makes a good encyclopedia-like supplement. It is easier and faster to get the same info from the web though. If I'd ever wanted to go back to those facts I'd rather use good-old google. Hence this book seems to be written out of necessity: it is a hot topic, so let's make some money. I wouldn't recommend it to anyone unless you have no idea what social media is and you'd want to make business and look into numbers that after a while would seem irrelevant anyway. It is difficult to compare it to such masterpieces as "We think" We-Think: Mass innovation, not mass production simply because this book is trying to write about something in such an obvious way that it is rather uninspiring. While Leadbeater shakes the world with comments and just few good examples. Qualman simply overdoses facts, examples, stats and lacks what he promises at the beginning: inspiring comments and interpretations. Doing so he seems to make a huge claim that he knows best of how it is and how to succeed on that field. Reading this book I had a feeling of being in a classroom with an old school teacher who would throw dry facts in a sermon style at me.
I haven't found there much that I wouldn't know or that would inspire and teach me, maybe because I am web savvy and I look for information myself. This book is good for those who are, well actually were, lazy and now need a bit of catch up.
Erik doesn't set out a model or a plan for social media, doesn't tell you what social networks to use and doesn't hold back from a message that is clearly 'get involved now'.
This book is American centric, so some people will be left wanting more examples, as all the case studies are American and a large chapter is dedicated to the last US Presidential election.
Note that when you read it you must dust off your inner critic as Qualman sometimes can be slightly over exited.
Nevertheless I would strongly recommend reading Socialnomics, because it was extremely interested reading from start to finish.
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