- Hardcover: 288 pages
- Publisher: John Wiley & Sons; 1 edition (8 Sept. 2009)
- Language: English
- ISBN-10: 0470477237
- ISBN-13: 978-0470477236
- Product Dimensions: 16.4 x 2.5 x 23 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (28 customer reviews)
- Amazon Bestsellers Rank: 378,157 in Books (See Top 100 in Books)
- See Complete Table of Contents
Socialnomics: How Social Media Transforms the Way We Live and Do Business Hardcover – 8 Sep 2009
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A 2010 Finalist for the Berry–AMA Book Prize for the Best Book in Marketing--This text refers to an out of print or unavailable edition of this title.
From the Inside Flap
Social Media. Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio–economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today′s best businesses and marketers are learning to profitably navigate this new landscape. Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct–to–consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn′t a part of your business strategy, you′ve already fallen behind the curve—and your competition. In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms. Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you′re a marketer or business owner, the big question is whether you′ll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.See all Product description
Top Customer Reviews
Erik starts off saying that writing about such dynamic subject requires facts being commented rather then stated and listed and then he would fill up pages with stats, numbers and would repeat the same obviousness: how great social media environment is for business, supporting it with quite predictable scenarios. Not mentioning that the amount of information about Obama's campaign is making this book twice as thick as it actually is necessary. This book may be useful for those who need to impress others in boardroom with meaningless numbers and rather obvious facts to push their ideas, not mentioning that Obama is a key to open many doors in conversation. For those that know what facebook or twitter are and for passive/occassional social media users, such as myself, this books is a page-skipper rather then page-turner. As a repository of, for that moment of time, actual statistics and facts, this books makes a good encyclopedia-like supplement. It is easier and faster to get the same info from the web though. If I'd ever wanted to go back to those facts I'd rather use good-old google. Hence this book seems to be written out of necessity: it is a hot topic, so let's make some money. I wouldn't recommend it to anyone unless you have no idea what social media is and you'd want to make business and look into numbers that after a while would seem irrelevant anyway. It is difficult to compare it to such masterpieces as "We think" ...Read more ›
Erik doesn't set out a model or a plan for social media, doesn't tell you what social networks to use and doesn't hold back from a message that is clearly 'get involved now'.
This book is American centric, so some people will be left wanting more examples, as all the case studies are American and a large chapter is dedicated to the last US Presidential election.
Note that when you read it you must dust off your inner critic as Qualman sometimes can be slightly over exited.
Nevertheless I would strongly recommend reading Socialnomics, because it was extremely interested reading from start to finish.
So essentially this is a very optomistic, un-nuanced, unreflective view of social media and its impact on society BUT - and this is an important but - as a business book its enthusiasm works well. Just don't carry it over wholesale into your personal life!
Most Recent Customer Reviews
The principles of the book are great but too many of the case studies refer to the USA leaving non-American readers confused with cultural references that they don't understand.Published 17 months ago by Mike Pickering
A very interesting read that helps you to understand why social media is important and how businesses/organisation should transform to help to be customer-centric and improve... Read morePublished on 4 Jan. 2015 by u2g78
Really good book useful for any one getting started in businessPublished on 6 Nov. 2014 by Rory Morgan
This is one of those books where you ask for the time you wasted reading it back. It is just his experiences, a kind of wow isn't social media important, rather than practical... Read morePublished on 8 Sept. 2014 by Jon789
Am using this book for my literature for a dissertation I am writing for Uni. Great book. Brilliant examples of how social media has changed the way modern businesses work.Published on 22 May 2014 by Laura Drake
I highly recommend it! It's an amazing book that helped me a lot to understand this New World called Social Media!Published on 3 Nov. 2013 by Sofia N. Regkoukou
It is very useful and informative book. I highly recommend it for people who want to have an insight about the effectiveness of social media!!!Published on 23 Oct. 2013 by Erika Lekatsa
Brilliant service, superb product, delivered inside forecast arrival and very well packaged, no hesitation in recommending this supplier to friends, colleagues and familyPublished on 12 Aug. 2013 by Mr. S. J. Windsor
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