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Socialnomics: How Social Media Transforms the Way We Live and Do Business Hardcover – 8 Sep 2009

4.0 out of 5 stars 28 customer reviews

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Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (8 Sept. 2009)
  • Language: English
  • ISBN-10: 0470477237
  • ISBN-13: 978-0470477236
  • Product Dimensions: 16.4 x 2.5 x 23 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: 378,157 in Books (See Top 100 in Books)
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Product description


A 2010 Finalist for the Berry–AMA Book Prize for the Best Book in Marketing

--This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

Social Media. Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio–economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today′s best businesses and marketers are learning to profitably navigate this new landscape. Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct–to–consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn′t a part of your business strategy, you′ve already fallen behind the curve—and your competition. In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms. Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you′re a marketer or business owner, the big question is whether you′ll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
Advertising of that book was pretty good and convincing:it made me buy it. After I've read all comments on the author's blog for that famous already video () I got really excited and now I am a bit disappointed.

Erik starts off saying that writing about such dynamic subject requires facts being commented rather then stated and listed and then he would fill up pages with stats, numbers and would repeat the same obviousness: how great social media environment is for business, supporting it with quite predictable scenarios. Not mentioning that the amount of information about Obama's campaign is making this book twice as thick as it actually is necessary. This book may be useful for those who need to impress others in boardroom with meaningless numbers and rather obvious facts to push their ideas, not mentioning that Obama is a key to open many doors in conversation. For those that know what facebook or twitter are and for passive/occassional social media users, such as myself, this books is a page-skipper rather then page-turner. As a repository of, for that moment of time, actual statistics and facts, this books makes a good encyclopedia-like supplement. It is easier and faster to get the same info from the web though. If I'd ever wanted to go back to those facts I'd rather use good-old google. Hence this book seems to be written out of necessity: it is a hot topic, so let's make some money. I wouldn't recommend it to anyone unless you have no idea what social media is and you'd want to make business and look into numbers that after a while would seem irrelevant anyway. It is difficult to compare it to such masterpieces as "We think"
...Read more ›
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Format: Paperback Verified Purchase
This books is yet another volume packed with platitudes and completely absent in insight relating to the "new world" of social media and, as the author so wittily stated, "socialnomics", Unlike other books with discuss the impact of social media on marketing theories and the challenges that it poses to relationship marketing - in a sense really reconceptualising, for better or worse, how we do marketing, this book focuses on the utterly irrelevant aspects of social media by considering how network sites and others are changing the way we think and relate to one another. The distressing aspect of it is that the authors are so naive as to give us the example of Sarah, a woman who has nothing better to do in her supermarket visit than to change her facebook status, thus leading to a cascade of wall posts which suggest to her things she could buy, and inform her of friends' life stories. I am reading it and wishing Sarah would get off her iPhone and out of my way as I am trying to get past her in the isle. So very quickly I realise that Socialnomics is not only filled with drivel and absolutely no research into the matter of social media, but also that its authors are the kind of people who would succumb to meaningless eRelationships and therefore can teach me nothing. I wouldn't waste twopence on it, and I am gutted that I spent £5.
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Format: Hardcover
From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.
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Format: Hardcover
Erik Qualmann's book Socialnomics is a must read now ... before it runs out of time and social media moves on to something newer and bigger. The numbers for social media usage are astonishing. Erik Qualmann pulls together some mostly accurate case studies and facts that will help many people understand more about social media.

Erik doesn't set out a model or a plan for social media, doesn't tell you what social networks to use and doesn't hold back from a message that is clearly 'get involved now'.

This book is American centric, so some people will be left wanting more examples, as all the case studies are American and a large chapter is dedicated to the last US Presidential election.
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Format: Paperback
Socialnomics is a super-inspiring book about how companies can / should use SocialMedia. It includes lots of cases and Eric Qualmans ever present statistics.

Note that when you read it you must dust off your inner critic as Qualman sometimes can be slightly over exited.

Nevertheless I would strongly recommend reading Socialnomics, because it was extremely interested reading from start to finish.
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Format: Hardcover
This is a good overview of why social media matters to companies, how they can use it to effectively market products to customers and how social media should push good companies to go beyond that by encouraging them to respond to what consumers really want. What is grating is the broadbrush assumptions and generalisations it makes about human behaviour and psychology. It states, for example, that people bragging about what they're doing via status updates on Facebook is a good thing, because it encourages people to do exciting things with their lives, like bungee jumping, instead of watching TV. And that having to present the same face to everyone - work colleagues, friends, family - is also a good thing because it makes people more transparent and less hypocritical. A lot of psychologists would probably argue the opposite.

So essentially this is a very optomistic, un-nuanced, unreflective view of social media and its impact on society BUT - and this is an important but - as a business book its enthusiasm works well. Just don't carry it over wholesale into your personal life!
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