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Social media and Online PR books

Dr. Dave CHAFFEY "E-marketing author, consultant and speaker"
 
The New Community Rules: Marketing on the Social Web
The New Community Rules: Marketing on the Social Web
"A practical guide to using the main types of social presence, i.e. Social Networking, Social Knowledge, Social Sharing, Social News, Social Streaming, Company blogs and communities."
Social Media Marketing: An Hour a Day
Social Media Marketing: An Hour a Day
"Also covers the main tools, but now a little dated. Better for campaign thinking."
This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
"A practical book best suited for the small business"
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Marketing to the Social Web: How Digital Customer Communities Build Your Business
"Best balance perhaps - good on strategy and reasonable on social tools"
Groundswell: Winning in a World Transformed by Social Technologies
Groundswell: Winning in a World Transformed by Social Technologies
"A must read for marketing strategists - conceptual"
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
"Good recommendations on creating campaign buzz - balances concepts with practical tips from Meerman's experience - one of the first books I bought on social media and remains one of the best"
Tribes: We need you to lead us
Tribes: We need you to lead us
"Godin's books are a must-read for all marketers - this one covers trends"