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Social Selling: Techniques to Influence Buyers and Changemakers Paperback – 3 Jul 2016
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"A Network gives you Reach... but a Community gives you Power. It's time to stop making excuses, and start bringing in-person social skills to the digital world. The authors not only understand this critical issue, they give you the tools to make it happen." (Ted Rubin, Social Marketing Strategist, keynote speaker, and CMO of Brand Innovators, @tedrubin 2016-05-13)
"Finally a social selling book that is full of meat, not fluff and buzzwords! A must-read for the sales-focused organization and its team." (Robert M Caruso, fondalo.com, @fondalo 2016-05-13)
"Hits on every single ideology that leaders at all levels need to hear and understand in order to keep their sales and marketing teams relevant in the digital age. The terminology used in this book is more than just the future of business, it is the now of business, and should serve as a wake-up call before it's too late." (Jack Kosakowski, Global Head of B2B Social Sales Strategy, Creation Agency, @jackkosakowski1 2016-05-13)
"Tim Hughes is top of the class of #SocialSelling teachers and practitioners. He is unique amongst #SocialSales influencers in that he actually uses social every day to sell more with less work. I loved reading Social Selling because it comes from a true salesperson who works in the business trenches every day. Run, don't walk, to buy your copy of Social Selling, to start selling Better, Smarter, Faster, the Social Selling Way." (Jon Ferrara, pioneer of #CRM, #SocialSelling, CEO of Nimble, founder of GoldMine, @Jon_ferrara 2016-05-13)
"Social Selling is a timely, relevant, authoritative how-to guide for any salesperson who doesn't want to get left behind. The authors have written a fierce book for salespeople who want to win in today's new, hyper-connected, hyper-social economy." (Jim Keenan, CEO, A Sales Guy Inc, author of Not Taught, @keenan 2016-05-13)
"The biggest problem with social selling is that most people confuse what it should really mean to their business. Using social media as part of your business is one thing, but following the practical advice of this book is what most businesses need if they want to see a return on their social efforts. Having had the chance to not only read the book, but to follow Tim Hughes across social for many years, I put this book at the top of the pile when it comes to useful reads on this topic." (Daniel Newman, CEO of Broadsuite Media Group, Forbes contributor and author, @danielnewmanUV 2016-05-13)
"Social Selling sets the scene beautifully explaining why, in a nutshell, sales is having to evolve for the first time in hundreds of years, thanks to the rise of social media and the always-mobile customer. But this isn't a book about the past; Hughes and Reynolds eloquently explain the future of sales with real takeaways, practical advice and detailed explanations. This book isn't about how to leverage tools to bend the will of the prospective customer: it is about how to build real trust, authority and influence in a world that can see through manipulative sales practices in a heartbeat." (Stewart Rogers, Director, Marketing Technology, VB Insight, @TheRealSJR 2016-05-13)
"Social Selling is a masterwork! At long last, the how-to manual that every sales leader has been hoping for. Pray your competition doesn't read this before you do!" (Ted Coiné, speaker, author, founder of OPENfor.business, @tedcoine 2016-05-13)
"This book lends a competitive edge in the world of social marketing and community building. Prominent social selling entrepreneurs have created a very usable guide for students and practitioners alike." (C. Wankel, St. John's University, New York 2016-12-07)
Provides a clear, step-by-step blueprint for social selling success based on building authority and influence in target communities
Is full of practical and proven advice born of hard-won experience rolling out these techniques across large sales forces
Outlines how to roll out this strategy across an organization including investment, risk and governance, working across teams and technology platforms
Full of useful pedagogical features such as tips, checklists and theoretical examples
Supported by eight bonus 'how-to' articles, giving more depth on how to run the processes discussed in the book
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Social Selling is a book for people new to social selling and those that want to brush up on the subject. I am jealous that I did not write this book because I think Tim and Matt have done an excellent job. Social Selling is a must read if you want to develop your social selling skills or build the community for your organisation through these social selling techniques, you need to look no further. I would highly recommend this book.
If you've been in marketing in the past and know that you need to re-educate yourself regarding the modern market, this is also the book for you.
I willl be referring back to it time and time again.
Great read overall!!
This book clearly outlines the benefits of developing a social voice, how you go about it and the various levels of maturity. By developing a clear process for building social maturity in an organisation, you can build an advantage on your competitors. It's well written, clear and explains a good, structured approach to change.
We are living in a digital, online world now. Many sales organisations haven't made the necessary shift to address this change. This book is a great foundation if you need to work out where to start. In the future, all organisations will use social selling to enhance their sales strategy.
I'm one of those people who was probably social selling before it was called social selling. I'm very active on social media and have been using it to make and nurture new contacts for a couple of years now. That said, it was all done on a whim, with no real strategy behind it.
After reading Tim's book, it gives you all you need to know in terms of community building and making the correct approach. Taking on board the suggestions in the book will definitely make you better in your sales career.
I look forward to Social Selling 2 - if there is one.