Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £11.99

Save £4.00 (25%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) by [Blanchard, Olivier]
Kindle App Ad

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) Kindle Edition

4.8 out of 5 stars 8 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
£11.99

Kindle Books from 99p
Load up your Kindle library before your next holiday -- browse over 500 Kindle Books on sale from 99p until 31 August, 2016. Shop now

Product Description

About the Author

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media, and the Red Chair Group, which delivers executive social media training worldwide.When he isn’t writing, speaking, or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder. An avid triathlete, photographer, and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild Chihuahuas.


Product details

  • Format: Kindle Edition
  • File Size: 2057 KB
  • Print Length: 350 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 1 edition (22 Feb. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004P8J1MQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #348,427 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?

Customer Reviews

4.8 out of 5 stars
5 star
6
4 star
2
3 star
0
2 star
0
1 star
0
See all 8 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
Bigger books have been written on social media, but not better ones. This book systematically builds a social media programme through Blanchard's four sections: Strategy, Integration, Management and Measurement.

As Blanchard is first and foremost a brand expert, this book is not a full of social media hype, nor about social media as an annexed wonder-tool that must change a company. Instead, as a brand expert, he demonstrates how social media can be added not just to the marketing mix of a company, but it's PR, customer service, internal comms, etc.

Highly recommended.
Comment 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By Tami Brady TOP 500 REVIEWER on 12 Sept. 2011
Format: Paperback
I think a lot of businesses are getting on the social media bandwagon. They've heard that it's great for business but really have no clue what social media is or what it can do for them. In an effort to keep up they create a social media program and hire experts in the field.

In an effort to explain social media to these businesses, Social Media ROI begins by explaining that social media is a tool, like email, like the phone, like networking. Really, the concept isn't all that new, it's just a new method of communicating and connecting with your current and potential customers.

Recognizing social media as a tool is only the first step though. Next is recognizing that it's less important to have x number of followers on Twitter or friends on Facebook and much more important that these interactions reinforce your goals and help you get to your specific targets. No two plans are going to be the same and it's something that everyone in your organization (big or small) has to understand and be on board with. Little mistakes tend to blow up pretty fast in social media streams.
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By Culture Enthusiast TOP 1000 REVIEWER on 7 Dec. 2013
Format: Paperback
This is exactly the book I was looking for. I have been using social media for years and I am very clued up. I am not interested in a book on the tools, but in a book on how to integrate social media in an organization and measure The ROI . The author is clearly a true expert and not an improvised self professed guru. He takes the reader through the steps of aligning social media to the business goals, the myths to dispel, the most common objections ( I cannot count the times I have faced the exact same ones!!) and how to manage social media integration as a change management program. By far the best book on social media I have ever read.

Not for beginners who are looking for info on how to use twitter or linkedin. Definitely for consultants and managers involved in strategy and how to incorporate social media in order to improve the company performance.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
This is a very well thought out book on social media and on how to apply proper control so that returns are measured. If more companies took notice of this book there would be a lot less hype...
The only minor criticism is that the book is a little repetitive at times (repetitio juvant perhaps?). Also, it could deter small firms from approaching social media if it were taken too literally as some of the metrics are often beyond the scope of SMEs.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
click to open popover