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Social Media Marketing For Dummies Paperback – 27 Oct 2009

3.9 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (27 Oct. 2009)
  • Language: English
  • ISBN-10: 0470289341
  • ISBN-13: 978-0470289341
  • Product Dimensions: 19 x 1.8 x 23.9 cm
  • Average Customer Review: 3.9 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 681,263 in Books (See Top 100 in Books)
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Product description

From the Back Cover

Your customers are already buzzing on social media sites; make the buzz work for you!

Social media marketing is an up–to–the–minute way to spread the word about your business. This book will help, whether you′re a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results.

  • What it is see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand

  • Why it works understand how consumers influence one another in social networks

  • Funneling the media learn how to make social media marketing a part of the marketing funnel

  • Find your voice identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authentic

  • What′s in it for them explore incentives for your customers

  • Measure the effect discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweets

  • You can′t fake it get familiar with social media and be sure your spokespeople are credible

  • Link up find out how to link your Web site to the social Web

Open the book and find:

  • Why social influence drives successful marketing

  • How to develop the right voice for social media

  • The big and small sites ideal for marketing

  • Where the influencers hang out and how to get their help

  • Strategies for getting employees involved

  • Steps for getting your message to mobile users

  • Ways to blend traditional marketing with social media

  • Best practices of the social media experts

About the Author

Shiv Singh is a hands–on marketing professional working with some of the globe′s largest corporations. Advertising Age magazine recognized him as one of the leading voices in social marketing and named him a "Media Maven" in 2009.


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3.9 out of 5 stars
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on 30 December 2009
Format: Paperback|Verified Purchase
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