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The Social Media Marketing Book by [Zarrella, Dan]
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The Social Media Marketing Book Kindle Edition

4.2 out of 5 stars 17 customer reviews

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Length: 244 pages Enhanced Typesetting: Enabled Page Flip: Enabled
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Product Description

Review

Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now.

-- Ben Rothke,

(Ben Rothke)

If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book.

-- T. Michael Testi,

(T. Michael Testi)

If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it.

-- Lisa Martin,

(Lisa Martin)

After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.

-- Thomas E. Weber,

(Thomas E. Weber)

About the Author

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.


Product details

  • Format: Kindle Edition
  • File Size: 23293 KB
  • Print Length: 232 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (13 Nov. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00BQN40OC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.2 out of 5 stars 17 customer reviews
  • Amazon Bestsellers Rank: #982,937 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.2 out of 5 stars
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Top Customer Reviews

Format: Paperback
I recently brought this book a few weeks ago after going to a markekting event with a friend, which actually made me curious on the Social media marketing and diffrent methods to promote a website. I'm a web designer/blogger so after hearing about the buzz about social media marketing, i decided it something i should get onboard with "as its going to change the way people market stuff online" so more about the BOOK - Social Media Marketing

In my opinion the book is very well written and easy to understand, It's layed out in simple easy to manege chapters for each social network which help for future Reference. As someone who is just a beginner in marketing i found it very stright forward and detailed. The book made me see "social marketing" in diffrent views which i have never consided before, so after reading this i book i conclude by saying;

"the book is excellent for anyone who wont the to learn about social media marketing, for me a beginner its seems to cover everything i need to know to put Social marketing in practic"

Ovarall I would highly recommend this book for a beginner, i cant speak from a professionals point of view but it seems to contain "the whole package"
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Format: Paperback
Social media marketing is big business. All of the social media web sites are awash with companies trying to use them to sell their products and services. In many cases these campaigns are ill-conceived and end up annoying more people and driving them away from the company in question.

It's not that social media marketing is particularly difficult. It's just that it's a new area and it's very easy to get something wrong and to end up doing more harm than good. The users of social media services tend to be a little more clued-up than the general population and they are often suspicious of traditional marketing methods. I'm sure we can all recite horror stories of internet marketing campaigns that have backfired badly.

Dan Zarrella knows what he's talking about though. He knows how to tiptoe around the minefield that is social media marketing without stepping on any of the minds. If all of the people currently trying to use Facebook and Twitter as a marketing tool would stop and spend a couple of hours (yes, it's a very short book) reading Zarrella's book then their campaigns would all be of a higher quality and they'd have a lot more success.

Zarrella covers all the bases in his discussion of social media tools. He goes from blogging and Twitter to video sharing and Second Life. On the way he shares all the nuances that he has picked up whilst working with these various tools. Each chapter discusses a particular area in some depth and the final two chapters step back from the detail to have a look at strategy and measurement.

The precise sites that we'll be using in the future will no doubt change. It's quite likely that won't still be using Twitter in three years time, but Zarrella's advice is likely to still hold true as the underlying principles will still be appropriate.

If you're planning a social media marketing campaign then it'll be well worth your while reading this book.
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Format: Paperback
I bought two books, one simply raved how social media was the new sliced bread and this one. Undoubtedly social media is a fabulous new channel for marketing but it is not simple. It also involves a lot of time. This book makes that clear. It also discusses the main current channels: Facebook, Twitter, My Space as well as blogging, videos, pictures etc. The chapters are titled in simple format so you can dip into parts which interest you or read it cover to cover like I did. It is a bit of a tome, near 800 pages and took me a while to read. I will now dip into the biuts I want to concentrate on first. The best bit is that it is aimed at business, so ignores the 'social' element and concentrates on gearing your efforts for maximum return for your business.
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Format: Paperback Verified Purchase
I am a social media enthusiast and have used many of the tools in the book and followed Mr Zarella's blog. There really wasn't much new here for someone that is already engaged in the technologies but I am not going to knock the book for that since it is a good introduction for someone that is new to social media in general.

I would point people to his blog to keep up in the know- he has had posts as varied as what times of day have the most impact when tweeting.
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Format: Paperback
This book is a basic introduction to the array of social media tools available on the Internet. I bought it because Mr. Zarella positions himself as a "social media scientist" and I was therefore expecting a much more scientific presentation of the topic.
The majority of the book is taken up with an introduction to tools available under a number of headings: Blogging, Microblogging, forums etc. Mr. Zarella slightly redeems himself with the last two chapters where he discusses social media strategy and measurement.
I'd recommend this book for complete novices, however, if you have been using social media for a while, you'll likely find nothing new here.
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Format: Paperback Verified Purchase
This is a fantastic "how to" guide for any business person who wants to understand all aspects of Social Media Marketing; it is clear, easy to follow and contains all the information you need to become involved in this new approach to marketing your business via social networks. This will get your business to a lot more new customers than conventional advertising.
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