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The Social Media Manifesto Hardcover – 4 Dec 2012

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 180 pages
  • Publisher: Palgrave Macmillan; 2013 edition (4 Dec. 2012)
  • Language: English
  • ISBN-10: 1137271418
  • ISBN-13: 978-1137271419
  • Product Dimensions: 16.2 x 1.8 x 27.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,075,741 in Books (See Top 100 in Books)
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Product Description

Review

'Fantastic analyses of real issues in the world of Social. Jed has gone beyond the obvious to dig deep into areas that many do not attempt to. I will ask every marketer to give it a serious read. This book is made of real tangible thinking, not of material that is meant to attract eye-balls via catchy headlines in a tech blog.' - Asad ur Rehman, Director Global Media Innovations, Unilever

'This is the must have book for any CMO. Those businesses who really understand how to evolve into being a truly social business will be those who can lead a march on their competitors by really capturing true customer trust and loyalty - the holy grail for any seasoned marketer. This book is an invaluable tool to help you navigate your way around just how to build the business of the future - where customer and innovation are at the heart of their success.' -Peter Markey, Chief Marketing Officer, RSA Group

'Anyone concerned about the future of their business should read this book. Hallam is extremely well read and has packed almost a decade of experience into his five years in agency life. His wisdom defies his youth. He brings clear thinking as a digital native and a member of Generation Z to the impact of social technologies on business. It will leave you wanting more.' - Stephen Waddington, Author of Brand Anarchy and editor of Share This

Book Description

A compelling book with advice and case studies on how to successfully use social technology to build a successful business

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Top Customer Reviews

Format: Hardcover
THIS BOOK IS BETTER THAN THE BIBLE AND PROBABLY SHORTER.
Totally amazing.
Buy it before it runs out forever and then you won't be able to buy it.
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