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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Hardcover – 6 Jan 2012

4.2 out of 5 stars 24 customer reviews

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Product details

  • Hardcover: 276 pages
  • Publisher: John Wiley & Sons; 1st edition (6 Jan. 2012)
  • Language: English
  • ISBN-10: 1119963230
  • ISBN-13: 978-1119963233
  • Product Dimensions: 16.3 x 2 x 23.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: 401,420 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

′Standalone, easy–to–read chapters with a clear structure. (CPO Agenda, April 2012)

Written with clear experience, bringing a new perspective to an older subject.   (Professional Manager, May 2012)

 

 

From the Inside Flap

Holloman is frequently hired as a strategic consultant and inspirational speaker by organizations that want to grow existing, or explore new, business opportunities online. His background is 15 years experience as a serial entrepreneur and intrapreneur; advising, starting, funding, developing and selling B2C and B2B companies as well as launching new products and services within existing businesses in both North America and Europe.

Holloman blogs weekly for Sky News about technology trends and is the chairman of First Tuesday UK, a 10,000+ members strong network of high growth technology companies and their investors.

Europe′s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals.


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4.2 out of 5 stars
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By Martin Turner HALL OF FAMETOP 500 REVIEWERVINE VOICE on 22 Jan. 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The Social Media MBA is a symposium book aimed at business leaders and those that advise them, exploring the importance of social media and how to work within it. It is one of a very few books that are written for strategic leaders on this subject, and gives enough incisive and insightful commentary for most companies to be able to implement a true social media strategy, as opposed to merely a social media marketing initiative.

Christer Holloman explains his rationale well in the introduction: most of the books about social media he found were either anthropological studies about the meaning of Web 2.0, or else how-to do Twitter guides. If you've read The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,) or something similar, you will empathise: how-to books are all very well, but they are not good at balancing cost, benefit and risk for major companies with a lot to lose.

Holloman has wisely chosen to go to a group of acknowledged industry leaders for the various chapters. These are people who have genuine track records in PR, or else at the leading edge of social media in companies such as Dell or Kodak. By spreading the writing, he gives us a number of perspectives, which is very important when considering something as potentially dangerous as social media.

I've been involved with social media for business since 2006. If this book could have existed then, it would have enabled me to move swiftly to conclusions which took many months and many false starts to discover.
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Format: Hardcover Verified Purchase
I bought this book hoping it would help me develop a strategy for social media marketing, which really it was never intended to do, although it has helped me develop my own. It's full of great ideas and very inspirational but doesn't really lay down a step-by-step guide. The particularly good part of this book is th case studies section and the parts written by others in the same industry as this is real life experience and very useful to the rest of us. I'd still highly recommend this book to anyone working in the Social Media arena.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The first chapter of Christen Holloman's book, a 'Quick Recap', told me in around 13 pages everything that I thought I knew about Social Media: plan, be honest, listen, appeal, be where your customer is. I didn't think I was so ignorant, but there's a lot more to Social Media!

But he's got a lot more tricks up his sleeve. Holloman has assembled an outstanding group of people to explain some really advanced topics in social media. But explain them in a way that makes the topic easy to understand.

This is also a practical book. The techniques (focus groups, for example) are well known to web designers and consultants so they will have no problem implementing them, and well known to clients who will be comfortable taking part. The difference is how you use these techniques and what you do with the results.

This is a book for consultants and advisers, and for experts in organisations. It is packed full of help to make your customers love you more. And perhaps the most important advice of all is "Have fun. At least if you are having fun, your audience may have fun too"
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Like many folks nowadays, much of my life is spent living out of hotels. My room and my car are my university. So sat in the bar one night, having some food and reading this book. One of my regular dinner companions asked if he could look at the book. The next week he had been to Amazon as well.

Firstly, an MBA does not teach you much about marketing but does equip you to talk in the same secret language to another MBA graduate. This book is practical and does try to science itself up by including a raft of theories and acronyms. Fear not though, the core of it is actually quite good. The case studies are punchy and explain big name businesses' approaches to social media.

There is a lot of good writing on influence, brands and also about the speed of bad news / customer service. If you have been honest in the build of your social media set up and you do a good job, there is a high chance that you will have a number of advocates who would jump to your assistance.

So many businesses are tempted to press the big social media button without actually doing anything social. Go visit a local restaurant website and I bet you might see a Facebook link, a Twitter link maybe even Pinterest or an RSS feed. But the big question is how many of them use it for anything more keeping their web designer / SEO guy sweet? This book is about genuine engagement using the tools that are suitable for your business or brand.
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Format: Hardcover
At the risk of feeling like a boys club of social media only - Holloman and his fellow authors have done an excellent job of laying the groundwork for discussion of today's issues and opportunities for social media newbies and champions.

Refreshingly, its focus is on Europe & Asia brand culture thus opening up - and shining a light on - the strategists working outside a US-centric social media world.

The mash-up of agency-side and client-side best-practice, combining theory and personal experience chapter-by-chapter, provides inspiration and an over-riding reassurance that social media is a playground of ideas - some that work and some ( for whatever reason) that don't.

Social Business is about 're-organising the org' to develop the social skills, mind sets and processes of employees and departments. Social Business Intelligence is at the heart of this, building the future around data -driven decisions and consumer needs.

Overall, a good and accessible read, that should be on the reading list for every marketing course and for BM's who need to manage the daily balance of risk and reward. I would however like to see more female collaboration though.
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