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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Hardcover – 6 Jan 2012
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′Standalone, easy–to–read chapters with a clear structure. (CPO Agenda, April 2012)
Written with clear experience, bringing a new perspective to an older subject. (Professional Manager, May 2012)
From the Inside Flap
Holloman is frequently hired as a strategic consultant and inspirational speaker by organizations that want to grow existing, or explore new, business opportunities online. His background is 15 years experience as a serial entrepreneur and intrapreneur; advising, starting, funding, developing and selling B2C and B2B companies as well as launching new products and services within existing businesses in both North America and Europe.
Holloman blogs weekly for Sky News about technology trends and is the chairman of First Tuesday UK, a 10,000+ members strong network of high growth technology companies and their investors.
Europe′s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals.See all Product description
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Top Customer Reviews
Christer Holloman explains his rationale well in the introduction: most of the books about social media he found were either anthropological studies about the meaning of Web 2.0, or else how-to do Twitter guides. If you've read The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,) or something similar, you will empathise: how-to books are all very well, but they are not good at balancing cost, benefit and risk for major companies with a lot to lose.
Holloman has wisely chosen to go to a group of acknowledged industry leaders for the various chapters. These are people who have genuine track records in PR, or else at the leading edge of social media in companies such as Dell or Kodak. By spreading the writing, he gives us a number of perspectives, which is very important when considering something as potentially dangerous as social media.
I've been involved with social media for business since 2006. If this book could have existed then, it would have enabled me to move swiftly to conclusions which took many months and many false starts to discover.Read more ›
But he's got a lot more tricks up his sleeve. Holloman has assembled an outstanding group of people to explain some really advanced topics in social media. But explain them in a way that makes the topic easy to understand.
This is also a practical book. The techniques (focus groups, for example) are well known to web designers and consultants so they will have no problem implementing them, and well known to clients who will be comfortable taking part. The difference is how you use these techniques and what you do with the results.
This is a book for consultants and advisers, and for experts in organisations. It is packed full of help to make your customers love you more. And perhaps the most important advice of all is "Have fun. At least if you are having fun, your audience may have fun too"
Firstly, an MBA does not teach you much about marketing but does equip you to talk in the same secret language to another MBA graduate. This book is practical and does try to science itself up by including a raft of theories and acronyms. Fear not though, the core of it is actually quite good. The case studies are punchy and explain big name businesses' approaches to social media.
There is a lot of good writing on influence, brands and also about the speed of bad news / customer service. If you have been honest in the build of your social media set up and you do a good job, there is a high chance that you will have a number of advocates who would jump to your assistance.
So many businesses are tempted to press the big social media button without actually doing anything social. Go visit a local restaurant website and I bet you might see a Facebook link, a Twitter link maybe even Pinterest or an RSS feed. But the big question is how many of them use it for anything more keeping their web designer / SEO guy sweet? This book is about genuine engagement using the tools that are suitable for your business or brand.
Refreshingly, its focus is on Europe & Asia brand culture thus opening up - and shining a light on - the strategists working outside a US-centric social media world.
The mash-up of agency-side and client-side best-practice, combining theory and personal experience chapter-by-chapter, provides inspiration and an over-riding reassurance that social media is a playground of ideas - some that work and some ( for whatever reason) that don't.
Social Business is about 're-organising the org' to develop the social skills, mind sets and processes of employees and departments. Social Business Intelligence is at the heart of this, building the future around data -driven decisions and consumer needs.
Overall, a good and accessible read, that should be on the reading list for every marketing course and for BM's who need to manage the daily balance of risk and reward. I would however like to see more female collaboration though.
Most Recent Customer Reviews
I started a Social Media project at work for the recrutiment team. I knew nothing about social media or marketing and this gave me an excellent insight into the strategy behind... Read morePublished on 25 Mar. 2014 by Sara
If you're looking to just getting started in social media marketing, then this book is a good fit for you. Read morePublished on 31 Jan. 2014 by Nicole
I hired this book as one of a number I got to review around social media as its an area I feel I've lagged a bit in. Read morePublished on 11 Aug. 2013 by SJB
It was an interesting book that addresses both social media amateurs and professionals. It is easily read and by the end of it you wish you had more!Published on 24 Jun. 2013 by Tereza
I have to admit that I'm a little disdainful of books that claim to offer "MBAs" in one form or another; it's rather like a short history of Britain claiming to offer you a BA, or... Read morePublished on 20 April 2013 by Nicholas J. R. Dougan
I found this book easy to read and digest, with a number of good points and ideas concerning the current landscape of social media. Read morePublished on 29 Nov. 2012 by Time for tea
Amazingly insightful into the ever changing platform that is social media, with effective case studies from credible sources to boot. Read morePublished on 22 Nov. 2012 by Awaise19
As an entrepreneur it has become increasingly obvious to me that there are a number of excellent marketing and business development opportunities to be had in the social media... Read morePublished on 25 May 2012 by B. Towns
I found that this book could have been much short and would have made the read. It good as an lengthy over written intro into using social for business but I feel there are more... Read morePublished on 22 May 2012 by OrganicGreen
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