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Social Media for Social Good: A How-to Guide for Nonprofits Hardcover – 1 Oct 2011

5.0 out of 5 stars 2 customer reviews

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  • Social Media for Social Good: A How-to Guide for Nonprofits
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  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)
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  • 101 Social Media Tactics for Nonprofits: A Field Guide
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Product details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill Education; 1 edition (1 Oct. 2011)
  • Language: English
  • ISBN-10: 007177081X
  • ISBN-13: 978-0071770811
  • Product Dimensions: 16 x 2.4 x 23.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 286,456 in Books (See Top 100 in Books)

Product Description

About the Author

Heather Mansfield is the creator and principal blogger at Nonprofit Tech 2.0 (www.nonprofitorgsblog.org) and its many related resources about social media and mobile technology. She has more than 500,000 online followers, fans, and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare, and has presented more than 500 social media webinars and training to nonprofits worldwide.

Customer Reviews

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Top Customer Reviews

Format: Hardcover
I almost feel like I can’t critique a book like this – after all, its sole purpose is to empower non-profits and charitable organisations to raise more money and more support through social media. Besides, it’s really well-written, and you couldn’t ask for a better author than Mansfield to take you through the topic.

It feels like there’s a ‘but’ coming here; (but) there isn’t. Sure, there are problems if you read this as head of marketing at BP, but if you read this with the eyes of a marketer at a small-to-midsize non-profit, it’s perfect for you. Mansfield knows her audience well, and her book is designed to cater to them.

In fact, it’s interesting to note that the testimonials on the back page are all from non-profits – Heather could’ve got some of the industry big-hitters to say something, because she’s as well respected as a lot of them are, but instead she’s opted to quote the digital marketing manager of the National Wildlife Federation, the director of interactive services at Safe Kids Worldwide, and the director of communications at the National Peace Corps Association.

The fact is, social media for communication and marketing is vital in pretty much any industry you can think of now, but it has the power to transform charities and non-profits even more so. People like to do good, you just need to get your message in front of the right people. Social media will help you to do that.
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Format: Hardcover Verified Purchase
This proved invaluable as I was creating for my work its communication strategy. It gives excellent, practical advice. In my bibliography I listed nearly 20 books, this is the one I used the most.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x97f94d8c) out of 5 stars 29 reviews
11 of 11 people found the following review helpful
HASH(0x982b0e64) out of 5 stars Excellent. Provides good advice at strategic and tactial levels. 23 Feb. 2012
By Jerry Brown - Published on Amazon.com
Format: Hardcover Verified Purchase
This is one of the best, perhaps THE best, book on social media I've read. Heather Mansfield's advice on social media strategy is excellent. And she provides practical advice on how to do the things she recommends. While the book is targeted specifically to nonprofits, it's useful for people who are not in the nonprofit world. I consider this book a great investment.
7 of 7 people found the following review helpful
HASH(0x97dc5bac) out of 5 stars An excellent guide for businesses also. 14 Sept. 2011
By Jason - Published on Amazon.com
Format: Hardcover
I used this step-by-step, how to guide to get my FOR PROFIT business a social media footprint. With little social media knowledge, I took my brand's web presence from zero to effective in 256 entertaining pages. Clear & concise, this book is a must have for any business looking to test the waters or fine tune their social media efforts. I even have my sales staff reading this in hopes that some of the info will make it's way to our customers. 5 stars...
9 of 10 people found the following review helpful
HASH(0x97faa99c) out of 5 stars Well Organized + Easy to use Immediately 7 Oct. 2011
By jeanne allen - Published on Amazon.com
Format: Hardcover
I follow Heather's blog and find her ideas very useful. This book seems to bring together most of her ideas in a very tight and well organized book. It is easy to find an idea and put it to use. Many of these ideas are in her blog, but this is so much easier for those who are beginners or advanced beginners with social media. I recommended it to several folks who won't go looking through blogs for answers,but who would find a book easy. So many ideas, I get inspired and start writing down my own adaptations and how I can make these ideas work. I love the "Nonprofit Examples of Excellence" so I can go to those sites and see for myself how they use the ideas.
5 of 5 people found the following review helpful
HASH(0x987b0810) out of 5 stars Social Good is good. 11 Dec. 2011
By Bill G - Published on Amazon.com
Format: Hardcover Verified Purchase
I found ths book to be VERY useful. As a small NGO I have no staff. This book fills me in as if I had a 3 or 4 person team. When I go out for help I feel like I know what I am talking about. Whether paid or volunteer help I get much better results. I bought a second copy as a gift for a friend who also has an NGO. He seems to like it even more than I do.
For me I call this just in time publishing, what I needed just when I needed it.
4 of 4 people found the following review helpful
HASH(0x97f89ed0) out of 5 stars Better than expected 7 Feb. 2013
By John E. Mathisen - Published on Amazon.com
Format: Hardcover Verified Purchase
Excellent, to the point and full of practical information. I would recommend to anyone faced with social media for a nonprofit.
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