Social Media for Social Good: A How-to Guide for Nonprofits Hardcover – 1 Oct 2011
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
About the Author
Heather Mansfield is the creator and principal blogger at Nonprofit Tech 2.0 (www.nonprofitorgsblog.org) and its many related resources about social media and mobile technology. She has more than 500,000 online followers, fans, and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare, and has presented more than 500 social media webinars and training to nonprofits worldwide.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
It feels like there’s a ‘but’ coming here; (but) there isn’t. Sure, there are problems if you read this as head of marketing at BP, but if you read this with the eyes of a marketer at a small-to-midsize non-profit, it’s perfect for you. Mansfield knows her audience well, and her book is designed to cater to them.
In fact, it’s interesting to note that the testimonials on the back page are all from non-profits – Heather could’ve got some of the industry big-hitters to say something, because she’s as well respected as a lot of them are, but instead she’s opted to quote the digital marketing manager of the National Wildlife Federation, the director of interactive services at Safe Kids Worldwide, and the director of communications at the National Peace Corps Association.
The fact is, social media for communication and marketing is vital in pretty much any industry you can think of now, but it has the power to transform charities and non-profits even more so. People like to do good, you just need to get your message in front of the right people. Social media will help you to do that.
Most Helpful Customer Reviews on Amazon.com (beta)
For me I call this just in time publishing, what I needed just when I needed it.