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Social Media Communication: Concepts, Practices, Data, Law and Ethics Paperback – 4 Aug 2014

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"In the brief history of social media, Jeremy Harris Lipschultz has emerged as a leading thinker and influencer. While other scholars remained safely on distant hillsides, observing troop movements through telescopes, Dr. Lipschultz reported from the battlefront, assessing the impact of these empowering tools on media, business, society and individuals. Social Media Communication provides valuable context for students and those using social media for business or personal connections." ―Lou Heldman, Vice President for Strategic Communications, Wichita State University

"Lipschultz in this new book offers a number of conceptual and theoretical insights into social media in journalism, PR, and advertising―his discerning attention to various ethical and legal issues facing social media communicators is refreshingly global and extremely timely." ―Kyu Ho Youm, University of Oregon

"For beginners and experts alike, this textbook is a much-needed must-read for anyone who wants to know more about the ins and outs of social media." ―Veronica Hefner, Chapman University

About the Author

Jeremy Harris Lipschultz is Isaacson Professor in the School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

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Amazon.com: HASH(0x926473d8) out of 5 stars 1 review
1 of 1 people found the following review helpful
HASH(0x93a98ec8) out of 5 stars Good review of current social media literature 11 Feb. 2016
By T. McCool - Published on Amazon.com
Format: Paperback Verified Purchase
The textbook seems to lean very heavily on past and current social media research, providing very little of the author's own ideas. If you want a good literature overview, this serves the purpose. The book is like one long literature review. Many of the practices lean more toward Fortune 500 company level practices not applicable to small PR firms or departments. Books on social media become outdated pretty quickly as the landscape changes almost monthly. Lipschultz is up to date on current social media technology, and many of the concepts are translatable across platforms. Much of the literature cited is current, and there is a sound foundation on communication theory presented.
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